Out and About 20.20
Thomson Location TBC
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Exhilarating Experience
20.20 help Thomson to create their next
generation of stores. 20.20 are creating a new store
experience for Thomson. This will include connected screens and a fully integrated approach to retail technology, engaging customers instore. This next generation shop, a first for
Thomson, will open in late summer with the location to be confirmed next month. By Christmas, 10 stores will be refitted with the new design and they are planning to implement it in 100 stores over the next few years. A giant immersive video wall (2m x 3m)
at the front of the shop will showcase new video content and imagery of the holidays combined with evocative sounds and aromas. An interactive map and table will entertain customers and help them research holidays and a broad range of products available. An advice bar for customers to browse Thomson and First Choice websites will be available on self service laptops with staff on hand to answer questions and free WIFI so customers can use their own devices to research and view content. A barista style coffee will be served to further enhance
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the booking experience. Kathryn Ward, Director of Retail and
Financial Services for TUI UK and Ireland, comments “Our next generation store recognises the importance of people when it comes to choosing and booking a holiday, whilst integrating technology into the whole experience to really bring it to life. Customers will be able to immerse themselves in stunning, rich and evocative content as they research and browse our unique holidays instore.” Jon Lee, Creative director of 20.20 said
"It has been a joy to work with a retailer who understands the importance of making every visit a memorable experience. Every journey is personalised leisure time where the customer is in control. The role of the retailer and ours, as omnichannel designers, is to ensure that the experience is relevant, enjoyable and uniquely irresistible."
Contact 20.20 Limited T +44 (0)20 7383 7071 W:
www.20.20.co.uk
www.a1retailmagazine.com
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