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A Moment with Momentum Instore
STORMY WEATHER FOR SALES
Doesn’t it seem odd that in a country where the weather so rarely does what is expected of it we are continually caught out by its unseasonal behaviour? Yet we are time and again, as is evident in many a recent high street footfall and consumer spending poll.
Is it any wonder that consumers sometimes do not want to buy what shops have not just been stocking, but also actively promoting? New garden furniture isn’t on everyone’s list of priorities when it’s cold and raining outside. Fair enough it’s tricky to pull TV ad campaigns but other forms of marketing, such as instore and email can be more responsive, so activity can be adapted to reflect what the weather is actually doing.
Like the rest of us retailers are going to have to get used to the fact that in Britain unpredictable weather is the rule, rather than the exception to it. This means planning for the best but being ready to react when the worst happens and not being too eager to stop stocking jumpers the second spring should have sprung.
TAIT JOINS CADS GROUP
Founded by Linda Tait in 1994, Tait is a leading force in modern retail design and boasts an enviable client list that includes Land Securities, Prudential and Intu.
Linda Tait, Managing director at Tait said "Savvy retailers understand that considered investment in design will keep them ahead of the competition. Like the brands themselves, Tait strengthens its offer through this collaboration with CADS Group and together we become a truly one stop shop for all aspects of retail design."
Guy Moates, Sales director of CADS Group commented "From planning to building engineering, from designing through to managing buildings, CADS Group aims to inspire. Our interdisciplinary approach is now complete with Tait's creativity; together with the best strategic thinkers and technology expertise, we deliver places that improve lives."
Recently appointed, Tait's Creative director Robert Rosser, had this to say about the merger "Tait is perfectly poised to capitalise on its enviable position; I am thrilled to be driving forward this new chapter of creative collaboration."
News & Business
APPOINTMENTS
1 Momentum Instore has appointed Julie Fort as New Business Manager.
2 Momentum Instore has appointed Kate Harrison as Project Manager within its installation team.
3 Vista Retail Support is pleased to announce that non
executive director Vince Haffenden is to take the role of Managing director with immediate effect.
4 European customer interaction specialist, The Logic Group has announced the appointment of Ben Gale as Vice President responsible for the company’s sales strategy. Gale will be responsible for leading the sales strategy and execution to help drive the next phase of growth and opportunities for The Logic Group.
5 Russell Dorset has joined K3 Business Technology Group
as MD of K3 Retail to capitalise on the company’s success in delivering solutions for multichannel retailers.
6 Retail and digital design practice, Green Room, has appointed Steve Pearce as its first Managing director and announced plans to open an office in Amsterdam.
7 John Lewis has announced the appointment of Glynis
GunningStevenson, as the Branch manager of its new ‘at home’ shop in Ashford.
7 6 2
5
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