POP Projects
and not deduct any valuable space from the products. This worked to highlight the zone as branded and also draw customer’s attention to the different categories available. Within the frame the shelves are split
in to three sections to communicate the Autoglym’s car cleaning regime of clean, polish, protect. At the top of the showcase an acrylic box was built in to the display to highlight products that are in the higher price
“
customer understanding of the product and the core brand values. LK Bennett is a top end, high street,
designer brand producing women’s shoes, bags and clothing. Their shop windows are intrinsic to drawing customers in and highlighting that seasons key trends. LK Bennett collaborated with Stylo to produce an alluring window display that evoked childhood memories. Playful pinwheels created a summer scene and added a three dimensional
Playful pinwheels created a summer
scene and added a three dimensional look element to the fashion display.
bracket. These products were not always displayed well and due to being purchased less frequently, sometimes they were hidden from view. To accompany the showcase a flip book was also built in to the display for customers to reference product information and car cleaning solutions.
Low voltage LED lights were fitted to
red acrylic shelf dividers and help highlight products by illuminating them. The overall look of the area was inspired by cosmetic displays but with a masculine edge. The new showcase has been so successful it is now being rolled out to the remaining 82 stores that have a twobay Autoglym section. Due to the increase of sales, the POP showcase has improved
element to the fashion display. The wheels, which were fret cut and produced by large format printers, mirror some of the kaleidoscopic print patterns that adorn the collection in store, and provide a complementary backdrop to the ocean blue and pistachio accessories featured in this classic collection. These stunning window displays were created throughout London in various LK Bennett stores including Marylebone and Brook Street. Some brilliant projects that have all
helped boost sales figures and improve customers understanding of the brand. POP brings a sense of fun and creativity in store and also can create the feeling that the items displayed are special or unique.
Contact FourbyTwo T: +44 (0) 207 253 9898 W:
www.fourby
two.com
HRG T: +44 (0) 1604 703200 W:
www.hrg.co.uk
Stylo T: +44 (0) 20 3318 3038 W:
www.stylodesign.co.uk
Below: LK Bennett’s window displays, created by Stylo.
18
www.a1retailmagazine.com
A1
“
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84