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CONTENTS JULY 2013


14 POP


We look at some great recent projects using POP to increase customer understanding and love of the brand.


20 EPOS


Electronic point of sale (EPOS) is traditionally something that helps retailers manage their checkout process and sales but


can it also enhance the consumer experience? We look at some new products available and how they can improve the shopping experience.


26 LOYALTY SYSTEMS


With technology moving loyalty schemes from cards to smart phone apps, do consumers trust the retailers enough to move with this change?


30 SECURITY


Alarm systems are in effect useless if they don't notify somebody that the alarm has been activated, and what happens if it is a false alarm and the police are notified to


attend a scene that doesn’t require their assistance? We look at new technology in this field and what is being done to alleviate this problem.


34 WORKPLACE ARTICLE There are three key drivers of effective workforce


management within the retail industry – two that people tend to remember and one that regularly gets forgotten, the secret third driver. Here, Nigel Garrett, Business Development Director at Workplace talks us through the secret third driver…


38 BRAND EVOLUTION Mark Fanthorpe, Owner of Umbrella Design talks to A1


Retail about how to create retail environments that deliver long­term profits.


42 DAY IN THE LIFE...


With over 25 years of experience in the Retail IT services business, Neil Poultney, Managing director at Vodat


International walks us through a typical day in his shoes.


46 Q&A RETAIL SKILLS


We talk to Dr Julie Grail,


Chief Executive, British BIDs about the UK’s first formal qualification for those


working to shape and evolve the country’s town centres.


82 OPINION


Todd Starevich, CEO of Europe and Middle East at ShopperTrak asks; how can services like


ShopperTrak help retailers to increase conversion rates in store and subsequently sales?


www.a1retailmagazine.com


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