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Loyalty Systems


SMART LOYALTY


In today’s retail market consumers are


With technology moving loyalty


schemes from cards to smart phone apps, do consumers trust the retailers enough to move with this change?


far more demanding and understand the value of brands that try that little bit harder to grab our attention. Loyalty schemes give retailers the chance to gather data on their clients and examine their shopping habits. Through loyalty schemes, retailers can gauge how well marketing campaigns are received and also target specific offers and promotions to them. Retailers are recognising the need to reward their customers for choosing them over their competitors.


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Tailoring the customer experience in this way simplifies the role of the visual merchandising team in supporting multiple campaigns at any one time in store. Mobiles are accessible to all and around


64 per cent of the UK population now owns a smart phone. With this figure rising all the time, retailers know that by using a smart phone app, their loyalty system will appeal to many different demographics. This solution not only places the loyalty card on the consumers phone but also means consumers can check their points, account


Around 64% of the UK population now owns a smart phone.


With the digital age upon us, we are


seeing retailers look to new technologies to convey their messages and keep us coming back to their stores. Ikano have recently developed a new mobile app loyalty solution, which allows retailers to manage the system through the software. Retailers can predefine their customer groups so that different store experiences can be managed discretely.


balance, access coupons and offers all while they are in store meaning they are more likely to utilise the benefits of the system. I know myself that I get many paper


vouchers through the post for various loyalty schemes but I don’t always remember to take these in store with me at the time of shopping. To have them all accessible via my smart phone would make me far more likely to use them.


www.a1retailmagazine.com





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