Showroomsearch
All images on this page were supplied by proportion>london.
consumers the chance to try before they buy and is also a great talking point. Once in store, sales staff have the chance to further wow customers and demonstrate how their products and services work, resulting in larger sales and increased customer loyalty. In the garden where the sun always shines and the birds always tweet, customers can enjoy a cup of tea and a chat about their experience. Creating a relaxed and enjoyable atmosphere leaves customers more likely to come away with a positive reaction to the brand.
proportion>london opened up their own showroom to showcase their new collection of mannequins. Proportion’s office houses one of the largest visual merchandising showrooms in the UK and this year’s presentation saw dedicated rooms for, men’s, woman’s and children’s mannequins. The showroom was put together for clients to view the new collection but was only open for three days. This idea of showcasing products in a pop up showroom creates exclusivity and buzz around the brand and gives the retailer a platform to show the consumer just what their products can do for them. The studio space in the Mens’ section was transformed into a spacious
luxurious bachelor pad and the mannequins played on the idea that men like to be well groomed. The Women’s mannequins were snaked around the room as if they were on a catwalk and the children’s are holding balloons. By placing products insitu, in a showroom, consumers don’t need to use their imagination when deciding to purchase or not as the hard work of visualisation has already been done for them.
Sue Benson managing director at The Market Creative believes that brands need to be creative with their floor space and offer consumers an experience from the moment they walk in store. Sue says “Brands are generally getting more hi‐tech with innovative use of interactive displays and video screens taking centre stage in showrooms as retailers mirror their online experience in‐store. Clever use of new technology such as augmented reality is one of the things retailers are doing to create an
incredible in‐store experience for an ever‐demanding consumer.” Retailers who can offer their clients a memorable shopping experience may find that their brands become more sought after and their stores become the place to visit. Information about a product or brand is key in turning views into sales and if customers can visit a store and not only find out about but also try a product they are far more likely to purchase. The digital age is making retailers think outside the box for both their brand identity and store design, but if that means a more exciting and interesting shopping experience for consumers then it cannot be a bad thing.
Contact
Resolution Interiors T: + 44(0)1935 422700 W:
www.resolutioninteriors.com
proportion>london T: +44(0)20 7251 6943 W:
www.proportionlondon.com
The Market Creative T: +44(0)161 872 7813 W:
www.themarketcreative.com
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www.a1retailmagazine.com
www.a1retailmagazin
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