Projects Focus
Main Image: L’OCCITANE’s new fragrance launch by Sheridan&Co Below: Display podiums, by Sheridan&Co, for L’OCCITANE
new fragrances, called the Collection de Grasse, created by their private perfumer Karine Dubreil. The fragrances unite precious and unexpected ingredients from around the world, and each fragrance has 4 different products available. Sheridan&Co took their inspiration for these displays from the beautiful watercolour illustrations on the fragrance packaging. From these illustrations they created stunning 3D sculptures which were unusual and eye catching. Alongside the sculptures they created display podiums and window graphics to tie
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2013 to establish continuity with L’OCCITANE’s promotions. Sheridan&Co’s creativity and attention to detail really do transform retail spaces in to the perfect platform for products and branding to be displayed to customers. They have a track record of completing stunning projects and an amazing creative team to see them through from concept to completion. Elemental Design is a Branded Interiors and Visual Merchandising Consultancy. They were recently commissioned by Jaegar to
window display and merchandising reflect the complex and layered ingredients of the fragrances.
the design together. A large watercolour canvas created by Sheridan&Co completes the look within the store.
Kevin Lindberg, head of design US, Sheridan&Co said: “The richly layered watercolours used in the window display and merchandising reflect the complex and layered ingredients of the fragrances.” The La Collection de Grasse displays were on view at L’OCCITANE’s 170 Fifth Avenue and 180 East 86th Street stores. Sheridan&Co have worked with
L’OCCITANE on three previous projects and will continue to work with them throughout
design their Regent Street flagship store. Iconic British brand, Jaeger, is all set to change under its new owners, Better Capital and new Board of Directors. Elemental Design won a four‐way pitch to design the Regent Street flagship store. The store wanted to create a new boutique collection of concessions on their second floor. The collections to be displayed were to be made up of emerging British brands. This new area was designed to appeal to a younger, more affluent target market whilst not alienating the core customers that would regularly visit Jaegar.
The richly layered watercolours used in the
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