WHAT’S NEW: GF EUROPE
Innovative new garment decorating websites from etrader
Etrader have launched a new innovative website solution, designed specifically for print and embroidery companies. Behind all the technical details and internet wizardry of the solution there are a group of people you can all relate to; a team of garment decorators.
E
trader website solutions are the brainchild of Cardiff based company Golden Finishes. With over two decades experience in the garment decorating industry they had bundles of printing and embroidering expertise but found it hard to communicate their services online. To remedy this they teamed up with an industry leading team of website developers and began the arduous task of creating their own online shopping site. They quickly realised that the complexity and range of products didnʼt translate easily into the world of online shopping. Due to the bespoke nature of printing and embroidering garments with the vast array of products available and hundreds of brands, styles, sizes, shapes, positions, stitch counts and colours. After much persistence and sleepless nights of problem solving they finally arrived at the first version of their etrader website solution; a fully functioning ecommerce platform. It was a long and painful learning curve for everyone involved, but the team were over the moon with the end result. They believed the website solution provided the answers to the problems garment decorators have when selling their products and services online. The solution was released into the market immediately, revolutionising the businesses of garment decorators all over the UK.
Websites for garment decorators The website solution has been refined and is now available in two forms to suit the needs of all garment decorators
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trading online. The options available are the etrader and etrader+ website solutions. Etrader is an effective modern way of presenting garments online and generating more enquiries. It is a sleek and professional website with a bespoke modern design incorporating the ownerʼs company colours and logo. The website cleverly houses over 60,000 products in an easy to use product category menu. Consumers can also conduct a ʻquick searchʼ by product and price, to find a product within their budget immediately.
Etrader+ provides all of the etrader features but includes some innovative extras. The etrader+ is the ultimate tool in presenting a garment decorating business online. The facilities and capabilities of the websites are second to none. The unique 4 step online customisation process allows the customer to pick a garment, choose a size and colour, add their branding and then checkout using a secure online payment system. In addition to that there is the facility to set up ʻmini shopsʼ for repeat customers on the website homepage. This is a section on the category menu that can be set up to display branded clothing that garment decorators supply to customers such as local schools and sports teams. Both websites also have an ʻownerʼs
sideʼ where there is the facility to manage the content of the entire website. This includes the brands available, product descriptions and images displayed in the featured products section; as well as all other
page text and headings. The websites are also constructed with a search engine friendly infrastructure accompanied with easy to use SEO focused tools. The purpose of this is to maximise traffic to the websites by ranking well in search engine results. The website solutions also come with additional training and support which is provided at no cost.
Etrader relaunch
The etrader brand has been updated, with a new fresh logo design that inspired the creation of the new website. The new website contains further information about the features of the websites as well as Case Studies of current etraders and the success they have had after upgrading to an etrader website solution. In addition to this there are details of the etrader support network, a list of helpful frequently asked questions and a latest news section with interesting blog posts about etrader as well as hints on internet marketing. There is also an etrader YouTube channel that has a library of tutorial videos to teach owners how to get the most out of their website.
Printwear & Promotion LIVE The etrader team will be up in Birmingham this year for the Printwear and Promotion exhibition. Here they will be showing how their website solutions work with live demonstrations as well as answering any queries you have about the website. n For more details please visit our new website
http://etraderwebsites.co.uk
www.printwearandpromotion.co.uk
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