INDUSTRY NEWS
No frills, no gimmicks, just great Hi Viz garments B
irmingham-based work and corporate wear manufacturer and
importer, Future Garments Ltd, have launched an economy range of Hi Viz garments to complement their already highly successful Hi Viz garment collection. Called Eco Viz, the range is said to be economical in price but not economical in quality. Instead of economising on fabric quality and weight, Future Garments have reduced
Roland meets demand with second boot camp
R
oland opened its Creative Centre doors at its headquarters near Bristol to host the first in a series of Better Business boot camps in November – and the first event was so successful that another one was organised at the end of the month. Designed to demonstrate how Roland DG technology can help customers improve their business and generate new revenue streams, the first event generated so much interest that a new date has been announced.
The BN-20 Better Business Boot Camps were run by Joe Wigzell, manager of the successful Roland Academy and held at the recently- refurbished Creative Centre in Rolandʼs Clevedon HQ. Rolandʼs compact 20” wide BN-20 printer/cutter prints full colour, plus metallic or white, and contour cuts on a full spectrum of media. It can produce everything from stickers, decals, labels, T shirt transfers, Point-of-Sale and Point-of-Purchase, photo prints, posters and small format signage to eye catching vehicle graphics – all from the desktop.
Says Mr Wigzell: “The focus of the Boot Camp is as much on ROI as it is on the applications and technology. We know our customers and potential customers are not only interested in how good the technology is, but how itʼs going to make money now and how this breaks down. As such, we have a whole section dedicated to exactly this with clear ROI and costing statistics. “Itʼs also an opportunity for those in the printwear, promotion, sign and digital industry to see all the possibilities the BN-20 offers but without the pressure of a ʻhard salesʼ environment. We think this is a critical component of the Boot Camp. Customers need to be able to ask questions and explore the technology in-depth without feeling that every question will lead closer to a sale there and then.”
Participants are invited to either bring along or send in advance their print files so samples can be produced on the BN-20. n For information about the VersaSTUDIO BN- 20 Better Business Boot Camp visit
www.rolanddg.co.uk/bootcamp, call 0845 230 90 60 or email
joe.wigzell@rolanddg.co.uk.
non-essential and gimmicky features to reduce the cost, while still maintaining a good level of functionality for the wearer.
The range comprises an Executive Site Jacket, Bomber Jacket, 4in1 All Seasons Jacket, a two tone Traffic Jacket, Over Trouser, Short Sleeve Polo, Long Sleeve Polo, Class 2 Waistcoat and a Class 3 lightweight mesh jacket. n For more information call 0121 555 1021.
A familiar face joins Gravograph
A well known face within the industry, Kevin Hardwick is now part of the Gravograph team.
After over 10 years spent as engraving workshop manager at Charles Birch Ltd and with 19 years' engraving experience Kevin is looking forward to working with customers old and new in the engraving world, sharing his knowledge with established engravers and helping to create the "next generation" of engravers.
Kevin said: 'I have always loved engraving and was perfectly happy with my job working for a long established and reputable company but thought the opportunity to join the world's largest
manufacturers was too good to miss so I put myself forward.” nAnyone wanting to contact Kevin can email him at kevin.hardwick@
gravograph.co.uk.
Trutex wins Mumsnet Family Friendly award
Throughout 2012 Trutex have been members of the Mumsnet Family Friendly Programme, which encourages companies to make the lives of families easier, with the ultimate aim of making Britain one of the best countries in which to raise a family. For the programme, Trutex was audited by Mumsnet, who analysed internal policies and business practices to see how family friendly Trutex are. Mumsnet also assessed customer services via mystery shoppers, also
looking at Trutexʼs marketing techniques. As a result, Trutex has received a silver award for family friendliness, due to the company being flexible for parents and undertaking a number of initiatives that help parents while employed at Trutex. There was also excellent feedback from the mystery shoppers. Trutex received their award from the Deputy Prime Minister Nick Clegg at a ceremony in London in November.
www.printwearandpromotion.co.uk
January 2013 | 17 |
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