WHAT’S NEW: ABSOLUTE APPAREL Introducing Casual Classics
Absolute Apparel are launching some exciting new styles for this year that are sure to create a stir in the industry. As always their focus is to supply quality garments that offer terrific value for money.
T
he latest addition to the Absolute Apparel range is the all new ʻCasual Classicsʼ brand. Headlining with a 190gsm polycotton poloshirt, the brand is further complemented with a pullover and zip front hood sweat. The polo is a hardwearing 50/50 blend pique available in six colourways. The hoods are available in a wide variety of colours in a luxurious high loft 300gsm fleece. The range is styled with current fashion trends in mind, offering flat lace cords with metal eyelets and longer cuffs. Starting at size XS the range is ideal for the teenage market where smaller sizes are more popular.
For the corporate line, the company is launching a completely revamped range of shirts in both poplins and Oxfords.
Whilst the Poplin Shirts are crafted in quality 120gsm polycotton, the Oxford Shirts are made in heavier 130gsm easy care fabric. Both styles are available in long and short sleeved versions.
As most of these garments are worn in public facing environments, appearance and presentation are most important. To this end the shirts have been tailored with slightly longer lengths in body and sleeve so as to stay tucked in when it matters. Along with light blue and white, black is additionally available which will be popular in the hospitality uniform sector.
Absolute have sourced a fantastic basic trouser for 2013. Made from 100% polyester the trousers have deep pockets, multi-point fastening and an invisible expanding waistband.
The garment has a slightly dulled look and good hand feel not normally associated with a budget polyester trouser.
With colder winters upon us more regularly, workforces have to stay warm. Absolute Apparel has identified that there is a demand for warm undergarments and for this year will offer thermals within its range.
Brushed back 180gsm interlock thermal underwear will be available in long and short sleeve T shirts as well as long johns. These styles will be individually packed in hanger bags for trade counter presentation. The formidable AA12 Precision polo shirt is now available in a long sleeved version, style code AA107. This is the same tough 230gsm pique fabric as the short sleeved version, and the sleeves have a short double ribbed cuff for style. For budget promotions, sometimes even a T shirt is too costly for a price conscious buyer. Absolute Apparel has added a cotton shopper/tote bag to the range to meet this value driven sectorʼs demands. Only available in natural, the long handled 5oz cotton bag is available in bulk for next day delivery. As always Absolute Apparel offers high quality value products with unparalleled service to match. All items are held in stock at their large West Bromwich warehouse, available for next day, before noon delivery. n For more information call freephone 0800 408 5511, email
sales@absoluteapparel.co.uk or visit
www.absoluteapparel.co.uk
| 28 | January 2013
www.printwearandpromotion.co.uk
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