WHAT’S NEW: BAGBASE Latest designs for school, work and play T
he five new BagBase designs for 2013 encapsulate the brandʼs focus on supplying fun, fashionable,
colourful and affordable products. The new BG825 Heritage Backpack and BG865 Heritage Messenger are retro designs in modern fabrics and classic colourways. Made from 600D polyester, they have retail-inspired detailing – in particular, the brown fabric trim to the base and faux-leather front patch. The BG825 adds a front capacity pocket (with concealed zip), internal pockets and side pockets; padded adjustable shoulder straps and back panel; top haul handle;
RETRO: BG825 Heritage Backpack.
contrast colour main zip closure and matching contrast colour zip pullers. The BG865 has a large main flap with contrast colour edge trim; contrast colour adjustable webbing shoulder strap; zippered internal pocket, mesh pocket (under the flap) and rear pocket; top haul handle; and twin front snap fasteners. Both come in four heritage colourways. The new BG355 Metro Digital Backpack is a more modern-looking carrying solution. Packed with features, it offers a padded laptop compartment; external mesh pockets, zippered front pocket (with contrast colour zip closure), and multiple internal pockets; plus a padded base for extra protection. The BG355ʼs front zippered opening gives access to an internal pouch pocket thatʼs attached at the top only, so it can be lifted out of the way to allow embroidery directly onto the front of the bag. In use, the pocket hides the reverse of the embroidery. A mesh pocket on the front of the pouch pocket provides additional, internal storage. The BG355 is available in three contemporary colourways.
Developed as a lower cost alternative to the BG10 Premium Gymsac, the new BG5 Budget Gymsac is a duffel-style bag with an 11-litre capacity. BagBase has
MODERN: BG355 Metro Digital
Backpack.
removed cost by using lighter weight, water-resistant 210D polyester fabric, and simplifying the bagʼs design. The BG5 is offered in five core colours. Finally, the BG673 Canvas Day Bag is a unisex product made from heavyweight cotton canvas fabric (475 gsm). It features an adjustable self-fabric shoulder strap (which allows it to be worn high or low, and with the strap across the chest), and a useful internal pocket. The new design is offered in a sophisticated palette of four colours. n For more information visit
www.bagbase.com.
WHAT’S NEW: WESTFORD MILL Four new Bags For Life from Westford Mill W
estford Mill is launching four new ʻBags For Lifeʼ in three different fabrics for 2013. The first, the new W100 Budget Promo Bag For Life, addresses the growing demand for lowest cost products for large volume orders.
The W100 is a similar design to the best-selling W101 Promo Bag For Life, and is made to the brandʼs usual high standards; however, Westford Mill has used a lighter weight (100 gsm) 100% cotton fabric to remove some of the productʼs cost.
The W100 also has shorter carrying handles and is offered in the Natural colourway only, giving further cost savings. The result is a product which more than delivers on Westford Millʼs ʻbig value bags for big volume ordersʼ promise.
Also new for 2013, the W380 Packaway Shopper is made in 190T polyester fabric, which is water- resistant and highly durable, reinforcing the bagʼs ʻBag For Lifeʼ credentials. The new style has an attractive modern design with integrated handles and boasts a neat functional feature: an internal pocket thatʼs ideal for carrying valuables inside the bag and
www.printwearandpromotion.co.uk
doubles up as a stow pouch for storing the bag when itʼs not in use. The stow pouch also offers a valuable extra embellishment opportunity. The W380 is available in seven fashionable colourways, underlining its fun, contemporary image. Westford Mill has also added the new W407 Classic Jute Shopper and W408 Jumbo Jute Shopper to its collection, tripling the size of its Jute range in the process.
Both bags are finished with twin cotton webbing carry handles; notably, the Classic Jute Shopper offers a choice of handle colours – natural, black, fuchsia, lime green and surf blue – which transforms an otherwise utilitarian product into a highly affordable fashion item. The Jumbo Jute Shopper offers greater carrying capacity (29-litres compared with the W407ʼs 21-litres) and a larger maximum print area (36 x 28 cm compared with 34 x 24 cm). Both bags are designed for embellishment and offer excellent printability.
n For more information visit
www.westfordmill.com
January 2013 | 33 |
TOP W407 Classic Jute Shopper.
LEFT: W380 Packaway Shopper.
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