WHAT’S NEW: AMERICAN APPAREL 2013 and it’s time for tees Style 2430
Always a leader of innovation in the imprintable industry, 2013 proves no different for the Los Angeles-based clothier, American Apparel.
A
merican Apparel is excited to announce their highly anticipated Unisex Hammer T
Style 2433
shirt, Style HJ400. Weighing in at 197g/m², this new heavy-weight T shirt is constructed from 18 singles carded ring-spun jersey cotton and features double-needle bottom hem and sleeves, and shoulder- to-shoulder reinforcement tape for added durability. It is available in sizes XS – 2XL in black, navy, and white. “Our customers have asked us for a thicker, heavier tee, so we listened, and here it is!” says a company spokesman.. American Apparel is a vertically integrated manufacturer and retailer of fashionable basics located in downtown Los Angeles, where they knit, dye, cut, sew, and ship everything in-house.
Style HJ400
"Such visibility allows for more direct control over quality and speed to market, and with a separate retail division we have the advantage to forecast appropriately to ensure our customers receive up-to-date, high quality fashionable apparel," the spokesman adds. “Due to this business model we are able to oversee all aspects of development and production and can therefore execute the wants and needs of our customer base, all within a turn-around time that none other can exceed. It is for this reason we are able to provide such an extensive line of products to suit the needs of most consumers.” Alongside the Hammer T shirt, two new sports inspired tees have been added. The Unisex Fine Jersey Mock Double Short Sleeve T shirt, Style 2433, features both a mock double collar and sleeves and is available in sizes XS – 2XL in five contrasting colours. Also new is the Unisex Fine Jersey Contrast Inset Short Sleeve T shirt, Style 2430, which features a sporty contrasted sleeve design and is available in sizes S – XL in the basic colours white/black, white/navy, and white/red. Both new styles are constructed of 100% ring-spun combed cotton.
This year also marks the introduction of their womenʼs Performance Sportswear Collection. The Sports Bra (Style RSAAK301), Fitness Pant (Style RSAAK300), and Motion Short (Style RSAAK302) are all constructed from Nylon Micro-Mesh Spandex which features moisture wicking and quick dry technologies. All styles are cut for comfortable performance enhancing support and designed to mould perfectly to your body. To keep sizing streamlined, American Apparel has also added new size ranges within the Flex Fleece Hoodie Collection to include Infants, Kids, Youth and Pet sizes.
"This year we have focused more on continuity within our most popular styles so we can offer our customers a more consistent choice of available sizes and colours," the company says. In conjunction with streamlining size gaps, American Apparel has included the addition of Kids and Youth V-necks available in both Fine Jersey and Tri- Blend.
The Fine Jersey V-necks are constructed of 100% ring-spun combed cotton and are available in five colours in Kids sizes 2, 4, 6 (Style 2156) and Youth sizes 8, 10, 12 (Style 2256). The Tri-Blend V-necks are constructed from their unique blend of 50% Polyester/ 25% Combed Cotton/25% Rayon and are available in four colours in Kids Style TR156 and Youth Style TR256. Even more exciting is the inclusion of our newly expanded Infants line. Babies deserve to be fashion forward too, and we, of course, have made that happen! Along with the new Infant Flex Fleece Hoodie (Style F097), the company has also added to its infant line a classic ¾ sleeve baseball raglan, Style BB053, constructed in their ultra-soft 50/50 Poly-Cotton fabric and is available in six colours in sizes 3-6mths, 6-12mths, 12-18mths, and 18-24mths. Also added is the infant version of the Tri-Blend Short Sleeve T shirt (Style TR005), the Sheer Jersey Short Sleeve T shirt (Style 6005), and the Thermal Long Sleeve T shirt (Style T007).
nFor more information and to view the entire product line, visit the company’s wholesale website.
www.AmericanApparel.net/Wholesale | 30 | January 2013
www.printwearandpromotion.co.uk
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