BROCHURE PREVIEWS
Everything and more plus a new undies brochure F
ruit of the Loomʼs new 96-page activewear catalogue, Everything & More 2013, heralds the launch of five new products, a host of updated garment designs, and the companyʼs new brand strapline. The catalogue will be accompanied by an 8-page Underwear mini- brochure, introducing the new Menʼs Underwear collection. This yearʼs catalogue sees a return to the A4-format for greater standout. The front cover shows the new Lady- Fit Valueweight T – one of many existing garment styles that have been redesigned for 2013. Improvements to the Lady-Fit collection include a new Lady-Fit Premium Polo and Lady-Fit Valueweight Vest, plus the redesign of the T shirt range and further options in Sweats.
The catalogueʼs opening spreads comprise informative brand pages: ʻThink Fruit for Fabricʼ summarises the key characteristics of the companyʼs yarns and fabrics; ʻGetting More From Moroccoʼ spells out the advantages of the companyʼs north African manufacturing facilities; ʻThe Right Garments, Made The Right Wayʼ documents Fruit of the Loomʼs ethical and environmental standards, including its new WRAP certification; and ʻOur Websiteʼ introduces the wealth of online resources that are available at
www.fruitoftheloom.co.uk. The catalogue also includes a QR code that will take smartphone users through to a specially designed mobile microsite
www.fruitoftheloom.eu/ qr/performance/en/), where they will
find full details of all the changes to the Fruit of the Loom activewear collection for 2013. A summary of the major new product developments for 2013, including the launch of the 100% polyester Performance Ts range, appears over the following spreads, with more detailed summaries appearing on the opening page of each product section (ʻMore Than Just A T Shirtʼ; ʻMore Than Just A Polo Shirtʼ; ʻMore than just a Work Shirtʼ; ʻMore Than Your Everyday Sweats & Fleeceʼ; and ʻMore In Our Kids Range Kidsʼ). Throughout the catalogue icons are used alongside individual garments to identify a new style, size, fabric, fit or feature at a glance. The Performance Ts even have their own
new ʻCool Comfortʼ icon.
Fruit of the Loom has also made it much easier to identify new colourways, not only by using larger colour swatches, but also by presenting the newly introduced colours next to a prominent ʻNew Coloursʼ icon and above the pre- existing colour palette.
Each of the 81 garment designs presented in the new catalogue is illustrated with a stylish lifestyle photograph and also by a smaller, detailed product shot.
Some of the product shots are overlaid with captions and leader lines highlighting key features and attributes of that particular garment. Where there is an opportunity for cross- selling – for example, complementary Menʼs, Lady-Fit or Kids styles – a photograph and page reference for the relevant cross-sell item appears alongside the garmentʼs product photograph.
Garment specs, sizes and colours are summarised at the back of the catalogue in the now familiar and easy to use Product Guide, Colour Guide and Size Guide.
The accompanying Menʼs
Underwear mini-brochure contains full details of Fruit of the Loomʼs four new Underwear styles, along with an introduction to the companyʼs rich heritage and extensive experience in the underwear sector. n For a copy of Everything & More 2013 and the Underwear mini- brochure call 01952 682900 or email E-mail:
cust_enquiry@ftlte.fruit.com
Stedman range explained in a neat A4 format F
or 2013, Stedman is taking Nano under its wings. ”Nano powered by Stedman” introduces the existing Nano T shirt for men and the new counterpart for women. These basic T shirts have no label and no print in the back! You are welcome to create your very own private label.
Stedman has been supplying high-quality clothing for promotions and advertising at attractive prices for twelve years. The tried-and-tested range is supplemented by an “Active Fleece” collection in 2013: seven fashionable styles in three colours made from breathable polyester micro-fleece. Specially developed for active men and women! Enjoy a little shopping tour through 20 pages of the new Stedman catalogue in a handy A4 format. The complete range is thoroughly explained on the first pages. Here you can search for article numbers, weight, material, sizes, colours etc. You name it. Of course, you will also find detailed information on WRAP and Oeko-
Tex certifications as well as smooth and skin-friendly ring-spun cotton, which Stedman is known for. The new catalogue is topped off by all product colours with Pantone codes and the new size chart for men, women and children including international measurements. n For more information contact customer services at Smartwares Printables Ltd on 01952 210111, email
europe.support@
hanesbrands.com or visit
www.stedman.eu
| 46 | December 2012
www.printwearandpromotion.co.uk
FRUIT OF THE LOOM
STEDMAN
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