INDUSTRY NEWS
Xpres launches online marketing resource
B
uilding on its marketing support offering, Xpres has launched an online marketing resource blog – The Marketing Lounge – to help customers market their business. Free of charge and with no subscription, rather than simply highlighting own products, Xpres provides a platform for customers to access marketing advice and sales tips combined with downloads and a bundle of essential resources to create marketing campaigns in just a few clicks.
Separated into six sections, the Marketing Lounge is easy to use. Each post can be shared via the social networks, which is particularly advantageous for articles and images which would appeal to the end user. The “News” section offers a behind the scenes view into what is happening at Xpres, new products launched, new resource tools, exhibitions and events to be attended. “Top Tips” combines hints on sales, techniques and showrooms with general marketing advice which can be applied to any personalisation business. A highlight of this section is the personalised garment examples which offer inspiration on what can be achieved with the innovative assortment of Xpres textile films and systems. A fun “Inspiration Gallery” has been set up to
offer ideas as well as proudly displaying the fine handiwork from customers using Xpres systems and support products. Submissions are invited via
marketinglounge@xpres.co.uk. The “Resources” section has an extensive range of downloads which can be utilised to assist the promotion of services and to enrich processes. There are sample designs, templates and guides. Artwork for posters,
standards Screenworks have been awarded a hattrick of UKAS prestigious Quality,
Environmental and Health and Safety worldwide standards. They are the only T shirt printers and embroiderers in the UK to have simultaneously obtained ISO 9001, ISO 14001 and OHSAS 18001. The International Organisation for
flyers and banners is also available to download and personalise with company logos, contact details and pricing if desired, which leaves the opportunity to print in-house and display within showrooms, trade counters, outdoors or taken to a show.
Create and send professional marketing emails with the new Email Creator, which is located in the “Tools” section. This requires an individual login which can be requested via its login page.
The final section “Technical” links to the Xpres
Technical Support website where customers can submit a support request, search FAQs, download manuals and watch videos for demonstrations and tutorials. With frequent updates, users are recommended to return to the Lounge on a regular basis to keep up to date on the latest news and tools. n Visit the Marketing Lounge at
www.marketing.xpres.co.uk
Standardisation is a worldwide federation of 110 national standards bodies working together to promote the growth of manufacturing, trade and communication among business operations worldwide, through the development of generic quality standards. Managing director, Duncan Gilmour, said: “These certificates mean you can be confident that we take a systematic approach to our business processes and respect and care for our environment and people. We work co-actively with our customers and suppliers in a partnership of excellence and constant improvement. It should be seen as an indicator of our ability for efficiency and professionalism to fulfil or exceed our customersʼ requirements.” The successful triple certification was achieved by working closely with Accreditas Ltd (
www.accreditas.co.uk).
Vastex announces new F-1000 Flash Cure Unit V
astex International has introduced a new, low cost F-1000 Flash Cure Unit with a 1950-watt, 457 x 457 mm heater that carries a 15-year warranty.
The "high-density medium-wavelength" infrared heater used in the F-1000 has closely spaced coils which eliminate cold spots and under-curing associated with conventional infrared heaters, according to the company.
Fixed heat shields on four sides of the enclosure allow positioning closer to the garment, improving edge-to-edge temperature uniformity for increased output and image quality. The F-1000 unit is offered in a 120 V model that replaces Vastex model R-18- 120, and a 240 V model.
The F-1000 unit is also equipped as standard with: a temperature control; NEMA 6-15P (120V) or in a (240V)
| 12 | December 2012
version with either NEMA 6-15-P or international plugs; extra-large side handles; head leveler to adjust the heater parallel to the pallet; and a sturdy, four- leg stand with castors and vertical adjustment collar allowing 360° rotation. An optional Rotary Table with two vented steel pallets allows the F-1000 unit to double as a low cost dryer. Also optional is an Auto-Flash AF-120 or AF-240 upgrade that rotates the head into place above the pallet with the touch of a foot pedal, and automatically rotates the head away from the pallet after a user- adjustable dwell time has elapsed, to prevent over-flashing and under-flashing of garments.
The company also manufactures screen printing presses in one to 10 colours and one to 10 stations.
n For information visit
www.vastex.com www.printwearandpromotion.co.uk Setting the
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