From the Editor F
orgive a bit of festive poetic license, but Iʼm going to talk about Christmas stockings – or rather, socks. An amusing little press release turned up on my desk, from
socked.co.uk, a black sock subscription service for discerning gents (you can order any colour you like, as long as itʼs black). As well as ensuring that customers never have the misfortune of having to wear odd socks (little known fact: missing socks cost the average household £137 per year), a recent study by
socked.co.uk highlighted the lack of manners in todayʼs society.
Apparently, only 40% of men held doors open for ladies on a regular basis and just 4% of gentlemen claimed that they never swore in public.
So, here are their top tips on how to be a gentleman and turn over a new leaf for the New Year:
1. Look after your appearance: A gentleman would never wear odd socks; you should always take pride in your
appearance because that is a show of respect to the other people around you. 2. To curse is to be rude: Swearing, as your mother will tell, you is a "no" in all circumstances. By cursing you are merely showing that you have a distinct lack of vocabulary and an inability to express your thoughts appropriately. 3. Let others speak: Always be courteous and let others finish what they are saying before adding your comments. To break this rule is a sign of poor social skills and a distinct lack of etiquette to both the person talking and to those that are listening. 4. Do not spit: This should go without saying. However, the study showed that 46% of men do this subconsciously. 5. There is no need to shout: When a person speaks loudly, it raises the stress levels among your current company and of those who are in close vicinity. It implies that you are rude, show no consideration to others around you and that you cannot reason with others, so
This month
5 Industry News – Our latest round-up from around the industry. 14 Machinery News – The new Challenger III and a portable flash curer. 16 The Schoolwear Show – Debbie Eales reports from this years’ busy show. 21 Printwear & Promotion LIVE – It’s our biggest show for years! 25 Business Monitor – Expand and diversify, with ideas from Paul Clapham. 28 Webwise – Gareth Morgan talks about conversion optimisation. 32 Headwear – Formal, casual and seasonal – our pick of the top hats! 40 Made in the UK – We talk to companies who favour UK production. 42 Brochure Previews – We leaf through the new catalogues for 2013. 48 Executive & Elite Brands – High end products for discerning clients. 55 Troubleshooter – Roy Burton explores the problem of pin holing. 56 The Direct to Garment Column – Hints and tips with Resolute DTG. 58 Trophies & Engraving – A look at this lucractive add-on area of the business. 62 Tricks of the Trademark – Finding your way through the Trade Mark laws. 64 Case Study – ALD Print talks about the Roland VersaUV LEF-12. 65 Entry Form – It’s time to enter the P&P Garment Decoration Awards 2013. 66 Promotional Products – A topical look at the market, with Stuart Derrick. 74 Business Talk – Andy Preston is back with some top tips for selling.
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The team
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Sales Manager: Tony Gardner
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Classified & Production: Claire Rixon
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kambrose@datateam.co.uk Origination:
Design & Media Solutions December 2012 | 3 |
deales@datateam.co.uk Manners maketh Man – and not just at Christmas!
you rely instead on brute force in order to get your point across. This will only draw negative attention towards you. And, finally, they have one further piece of seasonal advice. One of the main causes of Christmas day arguments is when the festive sock wearer presses the 'Jingle Bells' button on his Christmas socks for the 85th time. With the Festive Season upon us: SAY NO TO BAD CHRISTMAS SOCKS. Well, as champions of promotional merchandise, weʼre not sure we entirely agree with the last one, but we take their point!
Whatever youʼre doing and wherever you are, have a fabulous festive break and the compliments of the season to our loyal readers and advertisers from the Printwear & Promotion team. Until next time,
Picture courtesy of Beechfield
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