HEADWEAR
Hats are definitely de rigeur – you only have to see what’s happening on the High Street. And, the latest printwear styles are bang on trend. We begin our look at headwear with the new Snowstar bobble hat range from Beechfield...
Where did you get that hat?
New Snowstar styles will be a big hit with decorators
T
he new Snowstar range of knitted bobble-hats, complete with two-tone pom-poms, is the latest addition to the Winter headwear collection from Beechfield.
The specialist headgear brand is introducing three Snowstar styles in January 2013: the B450 Snowstar Beanie, B450b Junior Snowstar Beanie, and B451 Snowstar Duo. Each style is knitted from Beechfieldʼs proven 100% Soft Touch Acrylic fabric, which is both warm and super comfortable to wear, and features the signature Snowstar two-tone pom- pom on the top of the crown. The new hats feature double layer knit fabric and a ribbed cuff. They are especially notable for their Dual Style design: each style can be worn either as a classic beanie with turned up cuff, or as a modern slouch hat, with extended crown and no cuff. The B451 offers the option of a contrast colour cuff and matching pom-pom.
“The special design of the Dual Style beanies gives the products two separate and very distinctive looks, which will greatly extend their appeal to end-users,” says Beechfieldʼs Roger McHugh. The B450 comes in eight colourways, the B450b comes in five colourways, and the B451 is available in a choice of six contrast colourways.
“The bobble-hat style is a popular choice in retail and we expect the Snowstar range to have broad appeal within the imprint market,” adds Roger. “The hats will sell well as general leisure and promotional items and will have particular appeal for snow/winter sports enthusiasts.
APPEALING: Beechfield’s new B451 Snowstar Duo (above) is expected to be popular with decorators and wearers.
GREAT CANVAS: The B450 Snowstar Beanie (left) comes in eight colourways.
“Kids will love the B450b, and college students, street sports brands, music fans and fashionistas, in particular, will appreciate the Dual Style design and – especially – the option to wear a knitted slouch hat with pom-pom, a style thatʼs both on-trend and guaranteed to get them noticed.”
Like all Beechfield products, the Snowstar styles have been developed with decoratorsʼ requirements in mind, and represent an excellent canvas for branding and/or personalisation. n Full details of the new Snowstar range are available from Beechfield distributors and on the brandʼs website:
www.beechfield.com.
| 32 | December 2012
www.printwearandpromotion.co.uk
BEECHFIELD
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