SPECIAL REPORT The Schoolwear Show
DEBBIE EALES looks at some of the latest products to emerge from The Schoolwear Show, which was organised by Force 12 and held in Solihull in October. From a new cultural uniform range, to eco blazers, knits and sportswear, there was plenty to hold visitors’ interest and keep the stands busy.
CLASSY: Head of UK Sales, Caroline Coughlin, right, with the new look sweats from Russell.
Trutex Blazer colours grow
Trutex has added new colours, royal, black and navy, to its Zip Access Blazer for 2013.
The palette also includes new braid and lining colours for made to order blazers. Thereʼs also a new jumper and cardigan with a heavier feel.
Akoa New reversible top
Trutex sportwear brand, Akoa, has launched a new double skin reversible top in Lock and Sector styles. Girlsʼ centre shorts have also been added with a new girlsʼ Sector and Locker style short in the MTO range. An extra five colours have also been added to the sports top and boys and girls polo shirt to give 10 stock colourways.
Balmoral Knitwear Gala red debuts
Balmoral Knitwear has added Gala Red to its stock range of school pullovers and a new Uniform yarn for school knits, made from 50% wool, 30% acrylic and 20% nylon.
Gymphlex Heritage collection
Gymphlex announced a new 100% cotton Heritage collection, comprising Unisex Polo Shirt, Unisex Athletic Vest and Unisex T shirt.
Also new are four rugby styles for 2013 – the Long Sleeve Traditional Collar, Long Sleeve Grandad Collar, Short Sleeve Traditional Collar and Banded Reversible Rugby Jersey. There were also a couple of new designs on show – the Unisex Sweat Trousers and Water Proof Smock Jacket with full zip.
| 16 | December 2012 R
ussell, via its Jerzees Schoolgear brand, showcased its new range of hoodies for 2013 and sportswear brand Spalding introduced the latest member of its One Team range. A highlight was the contemporary new styling for the 575 Hoodie. The brand explained: “The 575 hoodie has been a staple in our sweat offering for a long time. Weʼve given the 575 hoodie a major overhaul. We've made the sleeves slimmer and less baggy, the shoulder construction is now more contemporary, we've widened the hem and cuffs, topstitching has been added to the hood, we've changed the drawcord (only in the teenagerʼs style) to a nice chunky flat one, weʼve improved the kangaroo pocket with bar tacks and, as is now a Russell standard, weʼve added a herringbone neck tape. “Weʼve also doubled the colour palette, introducing bright colours like apple, lime, turquoise, fuchsia, and many more – great for school teams, sports clubs, dance groups – you name it.” The new Authentic Range offers two hoodies that would be ideal for a more premium school leaver hoodie – the 265 Authentic Hooded Sweatshirt, available in 10 colours and the 266 Zipped Hoodie with a choice of six colours – both in sizes XS-3XL. Russellʼs new Authentic Sweatshirt range is true to the spirit that led Benjamin Russell to create the first sweatshirt.
Big year for Russell sweats Russell
Ben Russell expected high standards in fabric, design and manufacturing and the new Authentic Sweatshirts have been developed to satisfy these high expectations, once set by the companyʼs founder.
When Benjamin Russell invented the sweatshirt, it was made from 100% cotton. Since then, fibre technology has developed significantly. For the new Authentic Sweatshirt range Russell has chosen a cotton rich fabric, with 80% combed cotton and 20% polyester. These new sweatshirts use a very specific 3 layer fabric. The outer layer is 100% combed cotton providing a great handfeel, and excellent surface for decoration; the inner layer is a brushed cotton/polyester blend, for unrivalled comfort and warmth and the outer and the inner layer are tied together by a 100% polyester layer. You only have to touch it to feel the luxury. Responding to customer demand Spalding is introducing a Ladiesʼ Synergy Polo to its One Team range – a stylish and lightweight polo in premium moisture- wicking fabric, ergonomically designed for the female silhouette. Available in black, navy, red royal and white to match the rest of the range the polo comes in sizes XS to XL. n For further information visit
www.russelleurope.com, call 01952 682 900 or contact your distributor.
www.printwearandpromotion.co.uk
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