BROCHURE PREVIEWS
On the threshold of another new year, we delve into the latest catalogues from the industry’s printwear, machinery and promotional products suppliers.
Dedicated schoolwear brochure is a one stop shop F
or the first time, Blue Max Banner is to launch a dedicated Schoolwear brochure for Back to
School 2013.
The new 100-page brochure is a one stop shop for every schoolwear requirement and covers five categories – Blue Max casual schoolwear, Banner formal schoolwear, Beau Brummel Blazers, Medallion Sportswear and the new Orion Collection.
The Schoolwear brochure design combines a colourful mix of lifestyle and still life imagery designed to bring the collection to life. Only children of school age and garments developed specifically for this age group feature in this brochure. The photography has been carefully art directed to ensure that customers are given the best possible visual reference of each item featured.
Non-schoolwear customers will be the recipients of a separate brochure. The Blue Max Banner main brochure offers the entire Blue Max Banner range, however, this time adults feature predominantly in the photography. This brochure is divided into five distinctive, easy-to-navigate categories which include Casualwear, Workwear, Corporatewear, Sportswear and the new Orion Collection. Many of the items in the main brochure are suitable for children and in each instance, are
COLOURFUL: The dedicated Schoolwear brochure covers five categories with great still life and lifestyle imagery.
clearly indicated with ʻat a glanceʼ symbols.
The Orion Collection is a new addition to the Blue Max Banner line- up and is a key highlight for 2013. It comprises an eight piece range constructed from the latest high performance, technical fabrics and has been developed exclusively for Blue Max Banner by Richard Metcalfe, the founder of Orion and a former international rugby player. Commenting on the new brochure segmentation, Nigel Plenderleith, managing director at Blue Max Banner said: “The strategy is based entirely on feedback from our customer base. We understand that they themselves have customers operating in different market sectors
and thus have different requirements. By separating out schoolwear, we have been able to make the main brochure more appropriate for non- schoolwear businesses. We hope that this new approach will demonstrate that we have listened to our customers and developed a solution that meets all of their needs.” As part of its commitment to customer service, Blue Max Banner has pledged to place orders for all lines well in advance to ensure that all SKUs featured in each brochure are in stock at the BMB warehousing facilities in Trowbridge and ready for ordering. n For the 2013 brochures call 0845 23 00 888 or to download a copy visit
www.bluemaxbanner.co.uk
96 pages of stunning glass and crystal gifts
T
o mark their 30th anniversary in 2013, Crystal Galleries are working on their latest and most extensive catalogue for launch early next year. Featuring 96 pages of products, the catalogue promises to
offer the most comprehensive range of glass and crystal gifts and awards available from any supplier in Europe. There will be almost 100 new products included in the catalogue, many of which are exclusive to Crystal Galleries. Jeremy Lowes, managing director of Crystal Galleries, has visited a number of factories in Eastern Europe and the Far East to source new product ranges and designs direct from the manufacturers.
Jeremy comments: “The launch of the new catalogue is aimed at maintaining our position as the leading glass and crystal supplier in the UK and we are grateful to all of the distributors who have supported us over the years. We have been fortunate to experience double digit growth in 2011 and 2012 and the new catalogue will hopefully enable us to continue that growth in 2013 and 2014.” n For information email
jeremy@crystalgalleries.co.uk or call 01642 225799.
WINNERS: Two of the new award designs that will be included in the new catalogue
| 42 | December 2012
www.printwearandpromotion.co.uk
BLUE MAX BANNER
CRYSTAL GALLERIES
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