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EAS 2011 to take place on UK soil


EUROPEAN


Paramount confirms Spanish theme park plan


AHEAD of Euro Attractions Show 2010, which was held in Rome on October 6-8, show organiser IAAPA said the event will take place at the Olympia Exhibition Centre in London next year.


PARAMOUNT Pictures has confirmed that is to build a theme park in the coastal Murcia region of Spain. According to the US film production and


distribution giant, the 2.5 sq. km complex will create 20,000 jobs and increase the number of tourists to the area by around three million each year. In a recent statement, Paramount said it “will not be an investor in the project but will licence intellectual property from its vast library of films and provide conceptual master planning and design for the project.” The exact details of the site are unknown, but Paramount


has confirmed it will be making its library of films available to the park, which is set to be the biggest in Spain. Previous Paramount projects have included Kings Island in Canada, which has adrenaline-fuelled rides and daily shows. The company sold all its American theme parks in 2006.


EAS 2011 is expected to occupy the Grand and National


Hall in Olympia from September 27-29, with more than 270 exhibitors and 8,000 participants. Olympia, which is known for its stunning Victorian


architecture, magnificent galleries and ornate barrel- vaulted roof, is located in central London and surrounded by hotels and restaurants. “Going to London for EAS 2011 is a natural progression


for IAAPA and the Euro Attractions Show,” said Mats Wedin, chairman of the IAAPA Europe advisory committee. “With our strong relationship with the British Association of Leisure Parks, Piers and Attractions (BALPPA) and the large number of attractions in the UK, it is, without


question, one of the best places to take EAS.”


Vision adds to consultancy team


UK-based attractions consultant Vision XS has announced two new additions to its team. Lesley Morisetti, director of LM Associates, and Celia Deeley both started working with the company in September 2010. With over 26 years experience in the attractions and


entertainment industry, Lesley Morisetti was previously a director of the London office of the Economics Practice of AECOM, formerly ERA, before setting up LM Associates in 2010. While at ERA Lesley led a wide range of projects across the UK, Europe and the Middle East, for both private and public sector clients. Currently working on a research project to improve the methodology of feasibility assessments for new attraction concepts, Lesley will lead on the market and financial aspects of Vision’s visitor experience modelling. With over 12 years experience in the operation,


commercial development and maintenance of visitor attractions in the heritage sector, Celia Deeley has been


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responsible for visitor operations across 72 English Heritage properties and over 30 National Trust properties, as well as managing the new visitor experience at Althorp House and Park following the death of HRH Diana, Princess of Wales. An experienced operator, Celia drives high standards of customer service and visitor experience. With her marketing skills and being conversant in three European languages, Celia brings increased expertise to the market and experience modelling of attractions in the UK and overseas.


NEWS


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