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UK-based Lo-Q’s CK Foo and Steve Drake.

On the stand of UK company Innovative Leisure were Phil Pickersgill and Emma Booth.

was good like this too and it is good to have the event move around from city to city each year. London should be good too (in 2011).” Not quite as convinced was Jan Bijl at Image + Digital,

also from The Netherlands, who noted: “Yesterday (day one) was very slow. We had many more leads on the first day at last year’s event. It has been quite good on the second day until about 2pm, however.” For OmniTicket Network, headquartered in Italy, John

Davies noted: “The show was a great success for us and it generated many new leads, despite the logistic challenges created by the exhibition’s location. We had enquiries from many parts of Europe and even further afield.” For costume manufacturer Rainbow Productions, EAS

also proved a worthwhile few days. “For EAS 2010, Rainbow Productions deliberately scaled

down the company’s presence on the show floor, believing that the location choice of Rome may have adversely affected visitor footfall,” said sales and marketing director Simon Foulkes. “However, during early follow-up stages, the level of enquiries for our mascot design and manufacture services has far exceeded our expectations. We’re already looking forward to participating in the 2011 show on home- turf in London”. As is the norm at such events, the trade show element

was complemented by a significant educational and seminar programme, which began with the Institute for Emerging Leaders seminar on Sunday, October 3. The first day of the exhibition itself saw a session entitled

Marketing Forum – Attractions in the digital age, which heard experts from major European parks explore how attractions around Europe are making use of social media to increase attendance and maximise profits, as well as on-line ticketing services and research to help them understand, meet and exceed guest expectations. The Wednesday also saw the European Theme Park

Legends session, a discussion on the past, present and future of the industry with Gottlieb Löffelhardt, Ton van de Ven, Alberto Zamperla and Karl-Heinz Mordelt, while Thursday brought the Safety Forum to the fore, with experts discussing and debating the latest information on ride safety and legislation. An overview of the most recent European Ride Safety Report (2010) was also provided, along with an update on the development of the European EN 13814 standard and the harmonisation efforts of global safety standards. A further element of this particular session

looked at how the attractions industry and the various authorities it becomes involved with can work better together. Other sessions taking place included those covering

environmental issues, food operations and the waterpark sector in Europe, rounding out a lively and informative programme which supported the trade show admirably. Various special events and tours were also a part of

this year’s EAS, with a Welcome Reception, EAS Young Professionals Reception, an EAS Party and a tour of the Vatican all being offered, in addition to a tour of the new Rainbow Magicland park currently being built close to Rome by Alpha Parks and which is scheduled to open in the spring of 2011. So what was the overall verdict? Judging from those

companies on the show floor that we spoke to, visitors were of a good quality and some very positive discussions with attendees took place among manufacturers and suppliers of all types of rides, equipment and services. A good spread of visitors from around Europe was also noted, in particular from Italy (hardly surprising!) and France, while one or two noted a lack of UK park operators. EAS is now a well established event in the show calendar

and provides the European industry with a top class trade show at a good time of the year. Bookings for next year’s event in London (September 27 to 29) are already strong, with around 50 per cent of space booked out to date, auguring well for another successful show.

The Twist ‘n Swing ride on the stand of SBF/VISA.

Pictured on the OmniTicket Network booth are UK

director of operations John Davies (left) and sales and marketing chief Silvano Taiani.

Paul Thomas, MD at Haystack Dryers.

Visiting EAS from the UK were David Cadell (left), Cadell’s

Amusements, and Gary Heal, Funplay Leisure.


Amusement’s XD theatre proved a popular draw throughout the show.


Let’ Stay conn

Rome, Italy - Fiera Roma

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