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Claus Frimand Open to Question

V12 - a flume boat that weaves through chambers and avoids pistons before being blasted through the exhaust pipe in a journey through the heart of one of the most powerful engines. Adults and children of all ages can enjoy the sites and sounds of Italy as they soar above the picturesque Italian countryside through mountains, villages, vineyards and forests on Viaggio

in Italia. Families who wish to pick up the pace will be able to immerse themselves into the world of Nello at Speed of Magic, as he leads them on a fantastic 4-D adventure through deep green jungles to icy caves and ravines; from the bottom of the ocean to the mouth of a fiery volcano; through settings where no Ferrari has ever gone before. Pre-teens will be able to get their first taste behind a wheel at Junior GT and Junior Grand Prix, the two part driving and racing school complete with a kid’s size race track and driving circuit. Younger children will love the Junior Training Camp, the interactive soft play area where they may engage with a waterless car wash, become a custom “constructor,” climb up the grandstand, pilot remote cars, pedal their own miniature Ferrari and play with an F1 car made entirely of soft, guest-friendly foam. The “kid’s zone” is conveniently located in front of the café Espresso Rosso, giving parents the option of watching their children whilst enjoying an authentic Italian macchiato.

IP: Working with such a strong and historic brand must have created all sorts of ideas for attractions and facilities. Are there any that you would have liked to see incorporated into the park that haven’t been done? CF: The current range of more than 20 attractions pretty much completes my wish list. However, like Ferrari, we are always looking for ways to improve our offering. We have developed the park in such a way that allows for future expansion and additions when the time is right.

IP: What is your target market for Ferrari World Abu Dhabi and how many visitors are you expecting in the first year of operation? CF: Ferrari World Abu Dhabi will feature a host of rides and attractions that will appeal to and attract a diverse international audience of fans and families. The park will fill a considerable need in the Middle East for family friendly leisure attractions which can be enjoyed all year round, and we expect a big turn out from the GCC accordingly. We are putting a huge focus on creating a highly memorable and enjoyable experience which will keep guests coming back again and again.

Personally speaking

Not a lot of people know this but I am very good at… Sailing. I spent three years sailing in the Mediterranean

The best thing my parents taught me was … to see the world. From when I was three we spent every summer criss- crossing Europe

The most interesting place I’ve ever been to is … Rome. A perfect mix of culture, great food and relaxed lifestyle

My favourite film is … Gladiator


If I could be anyone else for 24 hours I’d be … a surfer on the North Shore of Oahu

I always laugh at … a good joke – I used to remember hundreds of them!

My favourite musician/band is …Seventies Soul music

To really chill out I …relax on the beach, watching the waves come in

I really dislike … pretentious people!

If I could, I would …spend more time with my family

IP: We all know about the problems Dubai has suffered due to the worldwide recession and in particular how this has impacted on the big plans for the attractions industry there. How has Abu Dhabi generally been affected by this and does it raise concerns of any kind for Ferrari World Abu Dhabi? CF: Ferrari World Abu Dhabi is a sound investment, which has been extensively researched and carefully considered. Like all companies, we are aware of the global financial situation but we do not anticipate a direct impact on Ferrari World Abu Dhabi. The park will be a key feature for Yas Island and a major tourist attraction in Abu Dhabi.

IP: You are working with one of the world’s most famous brands. How important do you feel it is for parks to create their own brand identity or to work with well-known brands and IPs? CF: The key difference between a theme park and an amusement park is that a theme park offers guests the opportunity to be a part of a story. Good theme parks offer a holistic experience which is more than the sum of its attractions, i.e. guests should be able to immerse themselves in the narrative of the park.

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