This page contains a Flash digital edition of a book.
(Image courtesy of Mall of America/ Nickelodeon Universe)


Mall of America, US At Nickelodeon Universe at Mall of America in Minnesota, US, the nation’s largest Nickelodeon indoor theme park covering seven acres, the park was previously Camp Snoopy and then simply The Park at MOA. So why was it important to introduce another major, all-encompassing brand? General manager Dave Frazier explains. “Mall of America continually strives to


is an appealing universe that is both colourful and inventive. We felt that by adding Petzi to Tivoli we would add to the guest experience and we have not been disappointed. The new play world has given Tivoli a lot of PR and the guests love it.” The area being so new, at the time of writing it was not


possible to accurately gauge how visitor numbers were impacted in its first season open, but Lolk noted: “We expect that Petzi’s World will attract families with young children for many seasons to come, especially the local families, that use it on a day to day basis combined with a season pass to Tivoli.” And does she feel that branded/licensed attractions


aimed at very young children are more beneficial to a park than other brands which might appeal to older kids or teens? “Teenagers are quicker to change - one minute something


is ‘in’ and the next it is another thing. Small children’s interests are often more consistent - which we also see with Petzi, who has been popular in Denmark for almost 60 years now. But when this is said, Tivoli is an amusement park with many target groups and it is important and beneficial that we can remain relevant for all target groups. Therefore we need to keep bringing new things to the table for teens and adults as well as children.


improve and remain fresh. The re-branding of the amusement park - along with the exciting new rides that were added - has drawn visitors from across the country and beyond. We felt that Nickelodeon would extend our age reach and appeal, helping to make the park more exciting and inviting to guests of all ages.” And there was a big increase in visitor


numbers with the introduction of the new brand. “Visitor numbers increased dramatically when


Nickelodeon Universe opened (we are an ungated park, so do not know exact attendance numbers) and ride revenue numbers increased by over 20 per cent during our first year,” says Frazier. Explaining why the Nickelodeon brand was chosen,


he continued: “We felt that Nickelodeon’s family-friendly focused entertainment was a perfect fit for Mall of America. We were able to combine the country’s largest shopping and entertainment destination with the number one entertainment brand for kids. “We believe that a branded park is important in this


market, where there is so much competition for the entertainment dollar. For Nickelodeon Universe the theming has allowed us to enhance our great rides and attractions with popular, recognisable characters and the characters are a draw to certain demographics.”


(Image courtesy of Mall of America/Nickelodeon Universe)


Meet us at


IAAPA Attractions in Orlando


Booth # 3813 63


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76