62
ANALYSIS
companies will face additional challenges if become more complicated – for example the competitive price. In addition, the acquisition
they are under capitalised. The number of US Import Security Filling ISF. of new customers in diverse market
fastener businesses that import from the Far In order to return to the profi tability segments will be a major priority.
East (not just China) will decrease. For that levels of the past, fastener businesses Amongst the dangers are insolvencies in
reason major European wholesalers expect need to ensure high service levels. Hence, the trade and producer environment. This is
increasing business for the fi rst quarter in it is critical to develop new suppliers who true at the customer as well as the supplier
2010. In some cases market access will have the capacity to deliver quality at a end.
“We have learnt
“… the main event in 2009
that instead of
could have been the much
anticipated anti-dumping
making new
regulation against Chinese
investments
products. It looked like it
and growing,
would be promising but
rather soon you discover
increasing our
that it may be easily
effi ciency is more
bypassed, making it look
important”
like another major lost
chance.”
Marco Manassero
Mustafa Necati Tecdelioğlu
managing director,
chairman, Cetin Civata, Turkey
Manassero & C, S.r.l., Italy
No doubt 2009 was harmful for the fastener world, bringing Speaking from a personal point of view, the Stuttgart Fastener
different effects to European and other countries. The rise in raw Fair was the best opportunity in 2009 for us to meet our longtime
material prices in 2008 turned into a dramatic fall in 2009, creating customers and to get to know new ones, especially in the
huge shortages in demand. The application of anti-dumping taxes on developing countries. At the same time it offered us an opportunity,
Chinese products forced traders to over purchase. Linked to all this, in terms of determining the entity of our future investments, to
the global crisis caused huge recession in many markets, resulting in understand whether markets are improving or not, which doesn’t yet
a huge eclipse of demand. seem particularly the case, at least for Europe.
We have learnt that instead of making new investments and From a general point of view the other main event in 2009 could
growing, increasing our effi ciency is more important. Every company have been the much anticipated anti-dumping regulation against
has to reconsider its cost analysing and optimising. Chinese products. It looked like it would be promising but rather
It is very well known that the recovery will take some time. We soon you discover that it may be easily bypassed, making it look like
believe that after the second quarter of 2010 things will start getting another major lost chance.
better, but it will take until 2011 to reach the desired level. The main Our view is that the fastener production continues to decrease in
problem is the breakdown of the demand versus supply balance. It Europe and is therefore strengthening in China, Taiwan, India, Brasil,
is not predicted that there will be developments or improvements in Turkey, etc.
fastener production but environmental and other issues pertaining The problems companies will have to face for 2010 will be to
to health may be come more signifi cant. So too will protection fi nd themselves a reasonable quantity of work to grant them survival
and surface technologies and the demand of improved after sales and possibly growth. But mostly they will have to pay particular
services. attention to customers unable to fulfi l their commitments, turning in
The big recession also reduced imports to Turkey. This decelerated the end their diffi culties on other companies as well. In this moment
the contraction in Turkish fastener production. We have to take it is quite diffi cult to know which company faces such problems and
advantage of this situation and advance ourselves. The main priority situations may change rather fast. Lack of cash will indeed be a
is to focus on optimising and effi ciency. Customer satisfaction is also major issue to keep in consideration.
very important. The truth is that nobody knows what next year will bring as nobody
Right now the competition is very hard and we have to evaluate had ever experienced such a dramatic recession as the one we’re still in.
all fi xed and variable costs. Correct pricing and service is crucial, It looks like after last summer there is some improvement but it’s early
stock and fi nance management also has to be considered. Overall days to assess whether it will stay so. Time will tell how and when it’s
the Turkish Fastener Industry had fallen 25% in 2009 and expects over but for sure there will be several companies closing. This will likely
maximum 10% growth in 2010. give some new vitality to the market.
Fastener + Fixing Magazine • Issue 61 January 2010
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