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Editorstepsdownto pursueownventure A

ftermore than 20 years at publisherDHP, John

Hunter is leaving his posts of editor in chief of Tackle&Guns and GunTradeWorld to set up his own company. HunterMedia will offer PR,

marketing, branding and event consultancy and, among others, will initially be working with TeGame Fair on developing its fishing strategy and with theOxford Gun Company on its Festival of Shooting and corporate packages. A trained journalist, John

started atDHP (then Chrisreel) in February 1996 working as editor of several consumer titles before the firmbought trade magazine Tackle&Guns 17 years ago,when he was appointed editor. He worked alongside current

DHPmanaging director Sean O’Driscoll as launch editor of TackleTradeWorld in 2000 and was appointed editor in chief of GunTradeWorld six years ago. John said: “After 21 years

Anewadventure awaits JohnHunter.

withDHP I felt the time was right for a new challenge. I had been approached by a number of people in recentmonths to help themwith various ventures and everything aligned perfectly to allowme to realise a long- held ambition to set upmy own company. “Te teamthat took onTe

Game Fair last year after the CLA stepped away did a fantastic job and the RagleyHall event was a tremendous success.Tere is amassive opportunity for the fishing side of the show to really take off this year and I am delighted to be working withTe Game Fair as it organises the 2017 event atHatfieldHouse.

“I will be contacting tackle

retailers,manufacturers, wholesalers and other bodies to discuss how they can get involved in this amazing and unique venture.” He added: “I have known

Doug,Shirley,Nicky andDavid Florent at theOxford Gun Company for as long as I have been in the industry. “Te Schools Challenge has

brought hundreds of youngsters into the sport,while its Festival of Shooting has encouragedmany newcomers to pick up a gun and try clay and game shooting. “Tese are exciting ventures

in their own right but the team at theOxford Gun Company is keen to develop the concepts further and I cannot wait to talk to the trade at large and explain all of the other fantastic initiatives they are also putting in place.”

HunterMedia T: +447990 542958 E:

FormerBlackhawk! teamunveils Sentry

Four executives fromindustry leader Blackhawk! have joined forces to create a new organisation called Sentry Products Group, offering product advancement and growth. Mike Noell (pictured), a former

USNavy SEAL and founder/CEO of Blackhawk! has partneredwith TerryNaughton,Scot Ferros and EricYeates to formthe company. Over the past 18months the

group has acquired three industry brands – Scopecoat,Slideboot and Sentry Solutions. Mike explained: “Each of the

acquisitions operated in a very defined space andwe knewwe needed to develop themaster brand to house and expand


product lines aswe had done in the past at Blackhawk! “The creation of Sentry

Products Groupwith the tag line ‘Live To Protect’was something that the teamfelt defined our missionwell; the protection, storage and transport of outdoor, military and lawenforcement equipment.” He added: “We have taken

the opportunity to re-open the

facility that housed the original Michael’s ofOregon (Uncle Mike’s) factory in Boise, Idaho, and have begun to rehire our former Blackhawk! crew. “This facilitywill support

all USAmanufacturing, global sourcing and distribution.The Virginia Beach facilitywill be headquarters and all other functional departments.” Meanwhile,president Terry

Naughton said: “Themission nowis to serve our industry and customers to the best of our ability.”

Sentry Products Group T: +1 877 726 7328

LimbSaver partners for sales

SouthernOutdoors Group LLC, adedicatedmanufacturer’s representative servicing clients’ domestic and international sales andmarketing needs, is nowthe lead representative for LimbSaver’s international sales in Canada. Then firmwill focus on

puting LimbSaver’s crossbow, archery, firearmand tactical accessories into retail stores andwholesalers across Canada. JenniferRichardson,Southern

OutdoorsGroup’smanaging partner,explained: “LimbSaver’s commitment toexceptional performancehas fast gained popularityamong hunters, archers andoutdoorenthusiasts worldwide.Wewill continue pushing itsqualityaccessories intooutletswhere its consumers aredemanding them. LimbSavervice-president

Alan Loton added: “It is exciting foruswhenwe can partner with high-quality,professionally proven peoplewho understand ourproducts,message and company culture. “We are confident thatour

Canadianwholesalers, retailers and customerswill derive long-termbenefits fromthe SouthernOutdoors Group partnership,and that this newaffiliationwill positively affect regional penetration of LimbSaver’s industry-leading vibration dampening products and technologies –supporting the outdoor sporting goods markets.”

SouthernOutdoors Group

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