We're flying i world's tallest observation tower opens on UK south coast
Designed by the same team as the London Eye, and sponsored by the same partner at launch, the British Airways i360 was officially opened on August 4 in the British seaside resort of Brighton. The 137m-tall (450ft) observation tower was conceived by architects David Marks and Julia Barfield and stands at what was once the entrance to Brighton's West Pier. From the glass pod that climbs up and down the central column, passengers can view Brighton and beyond, including miles of south coast and South Downs scenery, and also the remaining Brighton Pier. While it lacks the plethora of landmarks visible from the London Eye (now sponsored by Coca-Cola and operated by Merlin Entertainments), it's nevertheless more breathtaking than a “run of the mill” observation tower. Its creators have gone so far as to call it a “modern day vertical pier”. Others have been less complimentary and given it the nickname of “The Donut.” ‘Flights’ last 20 minutes during the day and 30 minutes after 6pm, when the pod transforms into the Nyetimber Sky Bar serving Champagne-quality English sparkling wine and other drinks. Online tickets cost £13.50 ($17.65/€15,90) for adults and £6.75 for children ($9.85/€7.95), or free for under 4s. The walk-up price for adults is £15 ($19.60/€17.70). Located at the base of of the tower, The Belle Vue restaurant and the West Pier Tea Room will open at a later date. A full feature on the attraction will follow in the next issue of Park World.
BritishAirwaysi360.com
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AUGUST 2016 17
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