Franchise Focus A refreshing opportunity
Get your own slice of the huge market with an Esquires Coffee franchise
INVESTMENT LEVEL: FROM £150,000 E
squires Coff ee is a growing international franchise, specialising in serving premium Fairtrade and organic coff ee in stylish yet comfortable stores.
In the UK, Esquires currently operates 30 stores, with three having recently opened in Twickenham, Dartford and Maidstone. The business expects to be operating 40 stores in the UK by the end of 2017.
In the past 10 years the café business has been one of the fastest-growing sectors in food franchising. The branded UK coff ee market had an annual turnover of £3.7billion* in 2016, experiencing outlet growth of seven per cent. The coff ee industry is set to see the continued rise of branded chains and artisan coff ee over the next decade, with the savvy and connected millennial customer at the focus of every brand.
Esquires is taking heed with these trends
through introducing a mobile app loyalty scheme, a whole host of brunch options (including favourites such as avocado on toast and eggs Benedict), and innovative drinks such as cucumber and mint matcha frappes. Its stores are designed with the local community in mind: wall art refl ecting the town’s heritage, community notice boards and comfortable seating for families, friends, students and even somewhere for businesspeople. Esquires provides a bespoke solution for every franchise partner’s needs, including full training, assistance with site selection and procurement, store design, lease negotiation, marketing, and access to fi nance providers. Esquires has a number of diff erent business models to suit your budget, from kiosks to large high-street cafes. Investment in the UK is between £150,000 and £265,000.
Esquires Coffee Café
www.esquirescoff
ee.co.uk franchise@esquirescoff
ee.co.uk 020 7251 5166
54 |
BusinessFranchise.com | May 2017
*Allegra UK Coff ee Leader Summit 2017
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