Franchise Focus Baked with love
Get on board with Simit Sarayı, the Turkish café and restaurant chain that is growing rapidly worldwide
INVESTMENT LEVEL: FROM £300,000
The story of simit The simit is a circular seeded bread that enjoys enormous popularity across Turkey, Greece and much of the Middle East. Its nearest Western relative in terms of daily consumption would be the croissant, pretzel or bagel. The simit’s proliferation and cultural importance across the region, however, is such that, according to Wikipedia, the simit can vary from place to place in its “size, crunch, chewiness, and other characteristics”. Simit Sarayı, “The World’s New Bakery Café Chain”, opened its fi rst store in 2002 with the aim of promoting the simit both within its home territory of Turkey and to the rest of the world. The very fi rst batch was baked in the original store in Mecidiyeköy in Istanbul and today Simit Sarayı serves more than 650,000 guests daily, with 10,500 employees in hundreds of stores in almost 20 diff erent countries.
The stores and their customers Simit Sarayı stores carry fresh, appealing branding – with the logo “baked with love” – and come with modern designs in locations across Europe, the US, Russia and the Middle East. Prime sites include stores on London’s Oxford Street, Bond Street and Piccadilly, New York’s 5th Avenue, and Amsterdam’s Dam Square. The stores operate under two diff erent
retail and dining concepts – the bakery/ café, and the restaurant, where hot
dishes are also available. Visitors to Simit Sarayı are from every walk of life and age group. Within the UK, customers are predominantly tourists and city workers. The brand is made up of three diff erent types of store – street, shopping centre and kiosk (such as in train stations) – all of which are in locations selected for their high visibility and footfall.
Product range
As well as the classic simit ring, also available are a variety of sweet and savoury baked goods, a range of breakfast dishes, hot meals and sandwiches plus cakes, sweets and desserts, along with a comprehensive selection of coff ees, teas, beverages and packaged sweets to take away. Simit Sarayı brings traditional Turkish fl avours, off ering unforgettable tastes from breakfast to evening time. The aim is to turn every second into an enjoyment.
The franchise Since opening its fi rst store, Simit Sarayı’s aim has been to introduce simit to the world with innovative products and business strategy. The objective is to reach two million customers every day in 2018 and to have a store in at least 25 countries around the world. Simit Sarayı’s proven franchising system is designed to optimise all the conditions franchisees need in order to run a successful business. Franchise owners
will be given expert service and know-how regarding store location and planning – from concept management to design – as well as brand identity and communication. All franchisees will be provided with full,
comprehensive training by specialised staff before the store opening and while running the business. The training programmes consist of getting to grips with the equipment and products, as well as enhancing the owner’s managerial and operational skills. Simit Sarayı’s experienced operations team also off ers ongoing support and consultancy services in order to maintain a high-quality service and experience across all its stores.
The company regularly monitors consumer trends and market research to meet the needs and expectations of consumers. Simit Sarayı off ers a unique and innovative product range that keeps the brand in a leading position in the modern competitive business environment. If you are interested in bringing the tastes of Turkey to the world, get in touch with the team today.
Simit Sarayı Bakery/café
www.simitsarayi.com/franchise ezgi.ceren@simitsarayi.com 020 7636 4636
May 2017 |
BusinessFranchise.com | 53
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