Market Focus NIC Services Group Nusrat Ali
In August 2015, Nusrat was looking for a secure and strong brand to run as a franchise in Manchester. She found this with cleaning management franchise NIC Service Group, and the rest, as they say, is history
Why did you choose NIC? NIC Services Group is a very well- established business with a strong corporate history and philosophy. They also have a very strong pre-opening training and support programme with excellent ongoing support.
What training and support did you receive initially and ongoing? NIC provides a very comprehensive in- house training programme. They provide franchisees with a detailed operational manual covering every single step in the development of new business. The training provided ensures that all new franchisees will represent the brand to the standard and quality required. NIC provides franchisees with ongoing support from a business development manager to assist and offer guidance throughout their franchise journey.
What is a typical day for you as a franchisee?
I start each day with a cup of coffee and walk to school with my child. As I am my own boss, I look at whatever I have scheduled for myself for that particular day. I usually do some sales prospecting and visit my chosen areas to quote and collect leads. I then return to the office and finalise my paper work. I will also visit my current clients as required, perform audits and hold meetings with staff.
“You must be willing to work hard, learn all about the brand and never stop marketing yourself and your business”
What are your plans for the short- and long-term future? My short-term goals are to improve my marketing strategies to maximise on sales opportunities and improve time
management to ensure positive and the most productive results. I want to keep building my business to increase coverage while always working to minimise overheads. Long term, my goal is to keep building my customer base to increase revenue. I aim to become one of NIC’s £1million turnover franchisees and I also want to offer a good career path for my employees.
What challenges have you faced? I completed very thorough due diligence and research so I had a better understanding of the potential challenges I may face. I knew I needed to be patient and work hard to secure my first contract and start building up my business.
In your opinion, what makes a successful franchisee?
In my opinion, having the right business model, location, market saturation and strong operational systems help make a
successful franchisee. You must be willing to work hard, learn all about the brand and never stop marketing yourself and your business. It is essential you have a good business plan with a long-term commitment and a positive attitude.
Would you recommend a cleaning franchise to others? Yes I would definitely recommend it, mainly because of the unique business model. You are working with a range of businesses and receive quality training. It is a very lucrative market with high return on investment and there is continual year-on-year growth in the cleaning industry.
What do you expect from a franchisor? I think a franchisor should provide excellent area knowledge, sales and marketing assistance, quality training and ongoing support, review, planning and cost-effective management – all of which are provided by NIC.
May 2017 |
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