Franchise Q&A


Ian Christelow


UK chairman and co-founder, ActionCOACH


Q: How can I tell if the franchise fee offers value for money?


A: The number-one way is to speak to those who already own a franchise. Most reputable UK franchises enter annual surveys, so, through these, you should be able to access how the people who matter most rate the franchise you are looking at. Next up, have a look at what you get


from your franchisor: • Support days, for example ActionCOACH off ers 70 free days of support per year


• In any business it helps to work with a successful business coach – does the franchise provide this and how much do you need to pay?


• Return on investment (ROI) – if you do the franchises recommended activities and follow the recommended processes, what ROI does the franchise you are looking into guarantee you or does it off er you your money back?


May 2017 | BusinessFranchise.com | 29


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