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Event Preview Case Studies


immediately attracted to franchising due to the high level of support and increased likelihood of success the lucrative industry offers. Keen to gain a better understanding of franchising, Neil decided to visit The British Franchise Exhibition in Manchester, where he approached estate agency board specialists Agency Express. After much investigation and spending further time discussing the brand with the franchise, Neil seized the opportunity to invest in the van- based business.


Neil comments: “I had attended various franchise exhibitions and after a bit of research decided that this might be a road I could go down. I did consider another franchise first, but when I spoke to Agency Express and met the team, I knew that this was the company I wanted to join. I made my mind up there and then to do just that.”


The signs of success for


motivated franchisee Proving that inspiration can be found anywhere, former black cab driver Neil Chapman embarked on his franchising journey after a timely house move.


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ack in 2012, Oldham-based Neil decided he was ready for a new challenge and change of direction. “I was looking for a new venture and, whilst selling my house, I wondered who put up the signs for the estate agents and whether there was a specialised industry that dealt with this.” Being self-employed for many years, Neil was aware of the uncertainties that starting up a business could bring. He was


After successfully completing a comprehensive training course at Agency Express HQ, Neil was given further support to assist in the launch of his new business. This included a three-day programme of visits to estate agents in his territory, enabling him to establish himself with potential customers. Less than a year from the inception of his business, Neil had built up a solid base of clients, achieved rapid growth and generated a sustainable level of income. “There have been many highlights, but I think signing up my first self-generated customer would be at the top. It gave me a great confidence boost to know that I could push the business on from there.” Today, Neil continues to thrive in his territory. He has built strong


relationships with his clients and his second-to-none approach has safeguarded him a bright and busy future.


Uncovering the secret of business expansion


without compromising values Just last year, as the proud owner of a family business, Mark Anthony was searching for growth opportunities that wouldn’t undermine the company’s ethos. Thanks to a visit to a franchise exhibition, hot tub and outdoor leisure business Award Leisure Franchise is now welcoming franchisees with open arms.


A


fter taking advantage of the expert services offered at the exhibition to launch the successful company as a franchise, Award Leisure Franchise is now a member of the British Franchise Association and is already in the position to look for the perfect franchisees to join the team.


On why he decided to franchise the business, Mark comments:


“To create a successful business is to create a high standard across all branches with a bank of driven team members who share your passion. I have found that franchising is a great way to be able to achieve this because it attracts like-minded people with the desire to succeed.”


After visiting the exhibition, Mark came away with a clear idea of what he needed to do to franchise the lucrative family business. He explains: “The exhibitions are a great place to test the market and give you the confidence to franchise your own business. They also provide opportunities to network within the industry, helping you to build your knowledge of what it takes to be a successful franchise.” For those looking to franchise their business, Mark advises: “Ensure that your business is set up so that you can train people to do the


same job that you do. This will help maintain consistency across the brand. Also, take advantage of the services offered at the exhibitions, such as the financial and business planning services. Without them, we would not be in the position to recruit franchisees yet.”


May 2017 | BusinessFranchise.com | 25


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