WTM LONDON’S STAND AWARDS HIGHLIGHT THE EXHIBITORS’ VISUALLY STUNNING EFFORTS
BEST STAND AWARDS | VISIT FLANDERS TAKES TOP AWARD
The stand out stands at this year’s WTM London were announced on the Tuesday, with Flanders, Egypt and Kerala among the winners. The Best Stand award went to Visit Flanders. With the judges admiring Flanders’ yellow seating and ‘homely’ café style. Highly commended by the judges in this category were Qatar Tourism Authority’s stylish stand
which presented the destination’s heritage or modernity depending on the angle from which it is viewed, and Costa Rica Tourism Board’s stand, which includes imported orchids. Most Innovative Stand Within the
Travel Tech Show @ WTM was judged to be PaySec.
Best Stand for Doing Business was Egyptian Tourist Authority. Where
the judges acknowledged that this has been a difficult year for tourism confidence in the destination and the large stand with a staircase leading through a faux temple to meeting rooms helped address this. The award for Best Stand Personnel went to Sixt Rent A Car; and Best Stand Feature was Kerala Tourism with its three striking long boats.
2016 with more than 9,700 buyers conducting 865,500 meetings with 5,000 exhibitors. “The record number of participants, exhibitor invitees and WTM Buyers’ Club members is testament to the success of the new-look three-day WTM London.”
launched in 1980. Furthermore, the key benchmark of exhibitor invitees and WTM Buyers’ Club members in attendance were also at record levels.
Exhibitor invitees – senior industry executives invited by exhibitors on the first day of WTM London to discuss business deals – were up 9% to 14,140.
The number of pre-qualified buyers
from the WTM Buyers’ Club that attended the event stood at 9,714 – a 6% increase on WTM London 2015. Total visitor numbers (excluding
press, ministers, ministers’ aides and students) stood at 31,951 – a 5% increase on WTM London 2015. More than 865,500 on-stand connections took place over the three
days leading to more than £2.5 billion in industry deals being negotiated and signed. Furthermore, more than 3,000 (3,034) of the world’s media were in attendance – the highest number for more than ten years – making the WTM International Press Centre the largest recurring press operation in the UK. The WTM International Press Centre was moved to the exhibitor floor for the first time to put the media at the heart of the event. World Travel Market London, Senior Exhibition Director, Simon Press, said: “WTM London has grown at an unprecedented rate in recent years making it the event where the industry conducts its business. “More than £2.5 billion in industry contracts were agreed at WTM London
SAVE THE DATES FOR WTM LONDON 2017 Next year’s WTM London will take place on Monday-Wednesday 6-8 November 2017.
Also next year WTM Latin America is
held from 4-6 April in São Paulo, Brazil. WTM Africa in Cape Town, South Africa is on 19-21 April. Arabian Travel Market in Dubai takes place 24-27 April. WTM Connect Asia is taking place 17-19 May in the island of Penang in Malaysia.
WTM Review 2016
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