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WELLNESS SUMMIT


During WTM London new Global Wellness Institute data was presented showing that the U.S. is the largest national wellness tourism market by far and China made biggest gains from 2013-2015, jumping from 9th to 4th worldwide, with over 300% revenue growth. The Global Wellness Institute (GWI)


recently reported that global wellness tourism revenues grew an impressive 14% from 2013-2105 (to $563 billion), more than twice as fast as overall tourism (6.9%) – while also projecting that this ‘unstoppable’ travel category would grow another 37.5%, to $808 billion, by year 2020.


The top 20 national wellness travel


markets (inbound and domestic combined) were also released, and the U.S. remains the global powerhouse, with $202 billion in revenues, or more than three times more than second market, Germany. But China showed the biggest growth: jumping from the 9th largest market in 2013, to 4th in 2015, with revenues growing more than 300%, from $12.3 billion to $29.5 billion.


The data was presented as part of


the programme for this year’s Wellness Travel Symposium which included panels on topics like “Creating a Winning Wellness Strategy for Your Destination” and how “Medical Wellness Concepts Are on the Rise”, and featured global experts and executives, from Vinod Zutshi, Secretary of Tourism, India, to Joshua Luckow, Executive Director, Canyon Ranch.


THE TOP 20 NATIONS FOR WELLNESS TOURISM ARE: [Revenues 2015 (international & domestic combined) – and Global Rank 2015 (vs. 2013)] 1 United States: $202.2 billion (1) 2 Germany: $60.2 billion 2) 3 France: $30.2 billion (3)


54 WTM Review 2016


4 China: $29.5 billion (9) 5 Japan: $19.8 billion (4) 6 Austria: $15.4 billion


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7 Canada: $13.5 billion (6) 8 UK: $13 billion (10) 9 Italy: $12.7 billion


10 Mexico: $12.6 billion (11) 11 Switzerland: $12.2 billion (8) 12 India: $11.8 billion (12) 13 Thailand: $9.4 billion (13) 14 Australia: $8.2 billion


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15 Spain: $7.7 billion (14) 16 South Korea: $6.8 billion (15) 17 Indonesia: $5.3 billion (17) 18 Turkey: $4.8 billion (19) 19 Russia: $3.5 billion (18) 20 Brazil: $3.3 billion


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“The Chinese consumer’s appetite for wellness-focused travel is huge and growing, but the current infrastructure for delivering these services and experiences in China at an international standard is still limited,” noted Katherine Johnston, Senior Research Fellow, GWI. “But given the country’s unique wellness ‘assets’ – from TCM and herbal medicine, to energy work and martial arts – there is enormous potential for China to become both an international and domestic wellness tourism destination.”


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