WTM LONDON 2016 ® DAY TWO | ROUND UP IN PICTURES


THE DAY’S DIARY WRAPPED


FOCUS ON LATIN AMERICA Collaboration between the public and private sectors was a key theme on the second day of WTM London as destinations, operators, airlines and ministers debated ways to boost travel and tourism around the world. Tourism ministers from across Latin America convened at WTM London as part of their strategy to work together to raise the region’s profile. Marx Beltrao, Brazil’s Minister of Tourism, said no Latin American countries were currently among the top 10 nations for hosting international events and that Brazil had fallen from sixth place to its current 11th spot. “Our meeting here today only makes sense if we unite together,” he said. The ministers will reconvene at WTM Latin America next April. Charlie Cracknell, the event’s senior exhibition director, said: “WTM Latin America is a gateway to Latin America.


64 WTM Review 2016


Our commitment is to make sure Latin America is put on the global map. “We are exposing Latin America to the international market but bringing the international market to Latin America.”


SILK ROAD PROGRAMME An example of collaboration across borders is the UNWTO Silk Road Programme, which incorporates 33 countries, from Italy and Greece in the west, to China and Japan in the east. The UNWTO Silk Road Seminar


heard how sharing on social media can help to promote sustainability. Politimi Vrachati, the Greek National


Tourism Organisation’s Head of Publications and Audio-visual Media, advised delegates to “promote experiences, not just places” and “perfect the art of story-telling”. Kyrgyzstan said calls to action in social media messages helped to


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