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WTM SHOW HIGHLIGHTS
FLASH MOB WOWS WTM LONDON Premier Partner India put on a surprise ‘Flash Mob’ event in The Boulevard on day one of WTM London. The team wowed the crowds as they broke out and danced to traditional Indian music. It was just one of the many events India facilitated in recognition of their new status as WTM London Premier Partners.
VISIT FLORIDA GUESTS ENJOY A NIGHT AT THE MUSEUM Once again Visit Florida had the hottest tickets as they played host to the travel trade at their traditional Monday night at WTM, at a dinner in the Victoria and Albert Museum.
The V&A, as it is more affectionately known, is the world’s leading museum of art and design, housing a permanent collection of over 2.3 million objects that span over 5,000 years of human creativity. Drinks were served under the soaring ceiling of The Dome, one of London’s most elegant and impressive settings complete with classical architecture, marble floors, and extraordinary sculptures. Guests dined in the V&A’s most prestigious space, The Raphael Gallery [pictured below], which houses some of the most important surviving examples of renaissance art in the world, including seven Raphael cartoons dating back to 1516.
The dinner provided the perfect opportunity to network with key
executives from the UK and Irish industry and has become the “must attend” event on the Monday night of World Travel Market for anyone promoting tourism and travel to Florida.
VIRTUAL REALITY GETS REAL As was widely predicted Virtual Reality is starting to make real inroads in the tourism sector as DMOs in particular realise the potential of this new technology to showcase destinations and attractions in far flung parts of the globe.
On many stands visitors could be
seen clutching onto safety bars as they were transported to some terrifying rollercoaster courtesy of an Oculus Rift or HTC Vive. On the Dubai Tourism stand the DUBAI360 Virtual Reality experience was displayed prominently, which recently generated considerable interest as part of a large experiential activation in London’s Waterloo Station. Using the latest in technology to promote Dubai’s destination offering, the three-minute clip virtually transports people to the top of the Burj Khalifa, immediately followed by a thrilling motorbike ride over desert dunes, a deep dive into the Dubai Aquarium, a glance at one of Dubai’s beautiful beaches and a plunge into the warm waters of the Arabian Gulf for a myriad of water sports.
Other stands showcasing virtual
reality included PROMPERÚ with a trip to Machu Picchu and the Inca Trail. Korea had visitors time travelling to the upcoming 2018 Winter Olympics in PyeongChang by including a VR ski experience. Abu Dhabi included a virtual reality experience of the YAS Marina Circuit at their stand.
10 WTM Review 2016
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