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WTM


® GLOBAL TRENDS REPORT


Travel thrives on disruptive innovation and the outlook for the year ahead is no exception...


The WTM Global Trends Report 2016, in association with Euromonitor International, highlights the emerging trends in the global travel and tourism industry.


HIKING TRAILS Twenty-fi rst-century hikers are boosting tourism along ancient trails in the Middle East. Key trails include the Nativity Path in Palestine; Abraham’s Path from Turkey to Egypt; the Jordan trail; and Lebanon’s mountain trail.


WELLNESS TRAVEL Africa’s tourism industry is ideally placed to benefi t from the current interest in wellness travel. The report states that safari holidays, one of the continent’s most important segments, are increasingly including yoga, spa and meditation as part of the itinerary.


THEME PARKS


China is poised to overtake the US to become the number-one market in theme parks. The report says 59 theme parks are planned or being built in the country, as Chinese consumers have increasing amounts of disposable income. Disney and Universal Studios Inc are focusing on coastal regions.


GLOBAL VILLAGE Millennials are leaving their suitcases at home when they travel, preferring to


rent clothes and shoes when


they reach their destination. Hotels and fashion brands are tapping into this “bag-free, hassle-free” trend and teaming up to offer pay-as-you-go convenience for busy travellers.


WOMEN TRAVELLERS Tourism in India is helping to empower women by providing unique employment opportunities. The noticeable trend highlights a more positive attitude to women in the country, which has had to deal with a number of high-profi le incidents of crimes against women.


SUPERSONIC


Holidaymakers will be able to fl y from the UK to the US in just three hours in


the near future as supersonic fl ights make a return. The cutting-edge technology will soon be cutting fl ight times on popular routes and opening up new long-haul destinations.


THE ROAMIE


Changes to the way we work, live and travel is leading to the creation of a new species of consumer – the Roamie – a 21st century nomad who travels the world and craves all mod- cons wherever he or she stays. The phenomenon is most prevalent in the Americas and is a natural step on from the co-living community movement.


PHYSITAL ECONOMY Digitally savvy clients want more from their travel agents than just a website or an app. The concept of “clicks and mortar” has moved on and agents need to think in terms of merging their physical and digital presence.


WTM Review 2016 57


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