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WTM LONDON ® INDUSTRY REPORT 2016


WTM London surveyed its key stakeholders – exhibitors, senior WTM Buyers’ Club members and visitors – to discover the central issues for the industry and the topics of conversations on the exhibition floor for WTM London 2016


HIGHLIGHTS


KEY INDUSTRY REPORT FINDINGS l A majority of Brits fear their holidays


will cost more next year because of Brexit – and almost a third of travel firms expect to raise prices as a result of the vote to leave the EU. However, just over a third (35%) had no concerns surrounding Brexit, while almost half (43%) said they would like to see a return to the traditional blue


UK passport. l China is poised for an influx of tourists next year with tourism business looking to increase their holiday offerings and tourists looking to snap them up. More than half of firms selling holidays to China expect to do more


business in the country next year, the


report reveals. l The number of senior industry professionals who think tourism caps are a good way to curb overcrowding at key attractions has increased. Three-quarters of the 2,000 industry


professionals surveyed agreed with the statement that ‘tourism caps are a practical solution to the problems of overcrowding’. Last year, when the same statement was put to


respondents, 65% agreed. l Almost half of travel and tourism companies employing overseas workers fear Brexit will make it difficult to recruit foreign staff.


The UK tourism and hospitality industry is already tackling a growing staffing crisis but if the government cracks down on European Union workers, they would face an exodus of employees – which many firms and trade bodies fear would stifle growth in


the sector. l Nine out of ten Brits say it is important that their holiday is financially protected. The research also found just 5% of holidaymakers were unaware of ABTA and ATOL logos, while 70% actively look for the symbols for reassurance when


booking a break. l The travel industry feels the need for speed – and expects supersonic flights to return to the skies.


l The use of the traditional


holiday brochure as part of the booking process appears to be making a comeback, with a third of holidaymakers saying they relied on brochures this year. The figure is more than double the number in 2015, when 14% said they had done so and over five times higher than in 2014.


24 WTM Review 2016


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