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The Travel Tech Show at WTM
With more than 40 dedicated technology sessions and over 100 exhibitors in the sector, this year’s Travel Tech Show was a roaring success, with visitors meeting the foremost travel and tourism technology buyers and suppliers whilst also learning about the numerous cutting edge technologies that now dominate the industry.
The New Exhibitor Pavilion, sponsored by Octorate, the cloud based all-in- one hotel booking software company, welcomed more than 14 new exhibitors including leading customer service and customer experience tools – SDL and Virtual Service Solutions AG.
TRAVEL TECH THEATRE This year the Travel Tech Theatre, sponsored by Frosmo, which offers online travel companies eCommerce growth management software, played host to an impressive programme of events covering mobile, social media, blogging and technology sectors. Working with key travel technology companies including Genesys, Phocuswright, Travel Perspective, Tripadvisor, the Travel Technology Initiative and Digital Tourism Think Tank, the comprehensive and varied seminar sessions helped make WTM once again the UK’s largest travel
technology show. Throughout this Review we will be highlighting the fantastic range of technology events held during WTM London 2015 – some of the biggest challenges facing the community were up for discussion including staying relevant in an ever-changing industry, Facebook and the massive potential mobile presents marketers and the travel industry in general, Google, YouTube and the importance of video in a travel purchase decision, Twitter and reacting to social media accounts in real time, plus the Travel Start-up Pitch competition to name just afew.
“We came to this show as a last minute decision… It was possibly the best business decision I’ve ever made. We have over 50 quality leads and over 200 overall leads just from the four days at the exhibition. To gain access to so many decision makers would have taken us many months had we had to do it individually; WTM was unbelievably helpful in congregating all our potential customers in one place.”
Julie Waldman Digital Footprints
Missed the show? WTM London videoed many of its technology seminars so log on here to see the highlights Travel Tech
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