Back to Contents Hotels programme
THE INDEPENDENT U.S. AND EUROPEAN LODGING MARKET: LOST OPPORTUNITIES? When: 12:30-13:30 Travel research specialist Phocuswright and hospitality consultancy h2c discussed their major study of the US and European independent hotel and lodging sector. It found many independent hoteliers lack the resources, tools and expertise to compete with chains and will lose market share. Also, online travel agencies such as Booking. com and Expedia are increasing their market share in the sector, despite independents’ efforts to drive direct bookings. h2c’s managing director, Michaela Papenhoff, compared extracts of the unique attributes of independent properties in Europe versus the US. Delegates discussed how independents are faring and what their future looks like. TripAdvisor, sponsor and study partner, also shared its views on the independent hotel landscape during a 15-minute Q&A session. Thanks also to speaker Florence Kaci.
WORLD TRAVEL LEADERS: UK INBOUND AND DOMESTIC TRAVEL – BREAKING RECORDS When: 15:30-16:30 There has been a significant increase in the number of tourists in the UK, both domestic and inbound in recent years. But why is this, will it continue, who is benefitting most and who can
SHOULD THE HOSPITALITY INDUSTRY BE COMMUNICATING ‘SUSTAINABILITY’ TO THEIR CUSTOMERS? When: 14:00-15:00 Delegates debated how much sustainability communication really matters to businesses, how you should be sharing your success stories, and what needs to be done in the future to improve sustainability in the hospitality
benefit going forward? Speakers including Deirdre Wells, UKInbound, Terry Williamson, JacTravel, Denis Wormwell, Shearings Holidays, Kyle Haughton, City Cruises and Neil Davies, Bourne Leisure, explained why there is growth in this market, what has changed over recent years and how the markets are evolving.
Watch the speaker interviews here Kyle Haughton
sector. Thanks to moderator Siobhan O’Neill , Green Hotelier and speakers Gavin Sanders, Radisson Blu Edwardian, Claire Yeates, WaterScan and Helena Egan, TripAdvisor.
Terry Williamson
Euromonitor
Chris Greenwood
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