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WTM Global Trends Report
Revealing top travel trends, Euromonitor International teamed up with WTM London for the 10th year running to present its research findings. Predicting major travel trends around the world and looking at how the travel industry is developing in a rapidly changing landscape, the report offers an insight into the size and shape of travel and tourism, and identifies pressing industry issues, emerging brands, destinations and demographics, growth categories and consumer trends. The Global Trends Report was first launched in 2006 and some interesting trends were once again identified this year. Technology, luxury travel, China, USA, Iran, Africa and ‘Hipster Holidays’ all feature in this year’s research so take a look at the highlights below.
AMERICA: The new US dream - work less, play hard A growing number of American companies are offering unlimited holiday time to create a happier, more loyal and motivated workforce which will undoubtedly have an effect on travel bookings.
WTM Global Trends Report ®
In association with Euromonitor International 10th
year anniversary report WTM Global Trends
® London UK:
Secondary Cities battle London for Tourism Pie
Europe: Hipster Holidays
Middle East: Iran on the up
Asia: The Uberisation of China
Americas:
The American Dream
Global Village: Crowd Sourcing Luxury Hotels
Tech: Travel 3.0
® Africa: In association with:
Africa’s new Start Up Landscape
India: Travel for the Unbanked
London
UK: Smart technology and the UK’s secondary cities
Digitalisation and hi-tech solutions are redefining the tourist offerings of UK urban centres to boost travel outside London.
EUROPE: ‘Hipster Holidays’ revolutionise European city breaks Young and hip travellers’ interest in alternative city areas open up new business opportunities throughout Europe.
TECHNOLOGY: Travel 3.0 - the advent of smart travel
Smart technology is transforming the tourism industry with personalized services to create enjoyable experiences suited to individual
preferences.
MIDDLE EAST: Iran – the next travel hotspot The recent sanction lift has sparked a scramble to open Iran to international visitors who are attracted to its ancient Persian history.
AFRICA: Technology changing the face of Africa
With technology start-ups flourishing across the continent, Africa is entering a new era of innovation which will boost business travel.
GLOBAL VILLAGE: Crowdsourcing luxury hotels
Luxury hotels are turning to crowdsourcing to get their properties financed rather than rely on traditional sources of investment.
ASIA: The Uberisation of China The sharing economy is taking off in China with home-grown ride-sharing and private rental companies.
INDIA: Travel for the Indian unbanked Travel firms are adopting ‘cash- on’delivery’ payments and other alternative schemes to cater to the 0.5 billion Indians without a bank account.
In association with Euromonitor International
Register your interest for WTM London 2016
21
10th year Anniversary
Download the full report here
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