Back to Contents World Travel Market 2015 Industry Report
Discovering key trends
The World Travel Market 2015 Industry Report was presented to delegates at the WTM London Forecast Forum on Day One of this year’s event. The report is based on two independent surveys conducted in September. One is a poll of over 2,000 WTM London stakeholders comprising tourist boards as well as private sector travel industry organisations plus senior buyers and travel trade visitors while the other is a survey of a cross-section of the UK public from all regions and income brackets of 1,036 British holidaymakers who took a minimum 7-day summer holiday in 2015. They reveal their booking trends and holidaying habits and here we summarise the highlights.
1 INDUSTRY OPTIMISM • 79% of senior industry professionals think the tourism industry will grow in 2016, with 54% predicting their individual businesses will grow too • 6/10 Brits took a holiday in 2015
2 EMERGING DESTINATIONS • 50% of UK holidaymakers are interested in visiting Mexico and more than 1/2 would like to visit China • 16% hope to visit Iran and 3/10 industry executives believe they will do more business with Iran next year
3 RESPONSIBLE TOURISM • More than 8/10 senior industry professionals say the environment is important to their organization e.g. TUI has launched a 5-year strategy to deliver 10 million ‘greener and fairer’ holidays
• 6/10 UK holidaymakers say they are environmentally aware when on holiday but only 4% offset the carbon emissions of flights
4 SPORTS TOURISM
• 84% of the trade believe major sporting events have a positive effect on the host’s tourism industry and 6/10 industry executives predict a rise in
visitors to Rio following next summer’s Olympics and Paralympics • The Rugby World Cup 2015 is expected to contribute up to £2.2 billion of output to the UK economy
5 AVIATION
• 83% of industry execs think that low- cost long haul flights will take off • Over 1/2 of UK holidaymakers want wi-fi on planes although less than 1/5 want to be able to make calls during flights
6 BOOKING TRENDS • More than 1/2 say affordability was very important when booking a holiday • Weather, safety and exchange rates are also important when booking along with peer reviews
7 UK HOLIDAYMAKERS’ EXPERIENCES
• 61% of holidaymakers who stayed in the country cited fear of terrorism as a factor in their UK holiday choice • 64% of senior industry leaders think selfies should be more closely monitored at tourism hotspots
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16867 WTM Press Material Covers3.qxp_Layout 1 23/09/2015 11:47 Page 1
World Travel Market 2015 Industry Report
Discover key trends from the WTM London Exhibition Floor
Views from 1,000 UK holidaymakers
Opinions from the
industry travel
travel trends
All the latest
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London
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