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The Travel Tech Theatre
Dedicated to covering the latest travel technology trends, the 120-seat Travel Tech Theatre, sponsored this year by Finnish-based Frosmo, played host to an impressive programme of events covering mobile, social media, blogging and technology sectors. On Day Two we found out more about web optimisation, 3D revenue management model and trends in customer communication among others, all delivered to a packed audience. The theatre was also the venue for the WTM Travel Technology Networking Drinks Reception held on the previous evening.
THE NEW COST-CUTTING REVENUE-GROWING APPROACH TO WEBSITE OPTIMISATION When: 10:30-11:15
Mikael Gummerus, CEO & Founder, Frosmo, explained the new approaches to website optimisation that help travel companies grow their revenues and cut IT costs at the same time, making optimisation work 10 times faster and therefore being more cost-effective compared to traditional software development approaches.
THE POWER SHIFT IN TRAVEL: HOW HOTELS CAN GET BACK ON TOP WITH THEIR ONLINE DISTRIBUTION STRATEGY When: 11:30-12:15 Through the cloud, mobile, social and the sharing economy revolution, today’s traveller holds more power than ever before. How can hotels regain that power through online distribution and get back on top of today’s consumer- led economy? David Chestler, EVP Global Enterprise Sales & Business Development, SiteMinder and one of the most highly regarded experts in cloud platform, explained how to tap into revenue potential.
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INTEGRATED 3D REVENUE MANAGEMENT MODEL When: 12:30-13:15 Trying to increase RevPar, Occupancy and ADR is not easy and Tim Unwin, EVP, Hospitality Products, RateGain, explains how the 3D revenue management model helps customers strategize and implement an optimized approach based on market intelligence, price optimization and smart distribution.
CREATING THE NEXT GENERATION TRAVEL EXPERIENCE When: 13:30-14:15
Next generation travellers, mainly 18 and 30 year olds, are changing the landscape for online booking and how travel providers utilize technology to serve their customers. Konrad Empacher, Business Development Director (EMEA), Sonata Software, highlighted how Sonata’s technology can help convert this new brand of travellers into customers by using the right tools through cloud, mobility and omni-channel solutions.
INSTANT BOOKING ON TRIPADVISOR: A POWERFUL NEW CHANNEL FOR HOTELIERS When: 14:30-15:15 Visitors at this session learnt from Maud Larpent, Director of Connectivity at TripAdvisor, how an exciting new booking channel enables travellers to convert instantly from browsing to booking on TripAdvisor - while empowering hotels to own guest
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relationships from the beginning, and capture exclusive forecasting and competitive data.
UNRAVELING THE MYSTERIES OF META SEARCH MARKETING When: 15:30-16:15 Thanks to the recent emergence and power of meta search channels the opportunities for hotel suppliers to promote
brand.com have never been greater. Quentin Moores, VP, Online Marketing Services, DerbySoft, discussed key strategies including optimizing meta search bidding to maximize revenue and ROI, assisted booking such as TripAdvisor Instant booking and Qunar TTS and allocating and managing meta search marketing budgets.
THE REVENEW DIMENSION When: 16:30-17:15
Know your market and how to distribute in the information jungle was the thrust of this session hosted by Philipp Stelzer, Destination Manager and experienced Revenue Manager, HQ Plus GmbH.
TRENDS IN CUSTOMER COMMUNICATION: HOW TO WOW YOUR CLIENTS AND CUT YOUR COSTS
When: 17:30-18:00 Rounding off the day was Timo Hinrichsen, CMO, Virtual Service Solutions, who explained how VSS AG has managed to cut its clients costs by over 40 % per year while increasing customer satisfaction significantly.
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