With respect to the African market, one of the key areas that requires a specific solution is payment processing. Unlike the European market, online payment processing does not enjoy high penetration in Africa. Terefore, BetConstruct is developing solutions that focus on, for instance, SMS and USSD betting which requires mobile payment processing support on their platform.
Because of limited access to smartphones, mobile solutions should be developed in a way that they suit all clients, some with low-end smartphones or feature phones.
BetConstruct has mobile solutions for iOS and Android as well as a WAP version which is a lightweight version allowing customers with feature phones to deposit, bet and withdraw. Because there is a limited access to laptops and PCs, mobile betting has a significant share amongst delivery channels. In this region punters prefer to book their bets via mobile phones and approach cashiers/agents to place those bets.
“Te main technological challenge in Africa is the expensive and limited Internet bandwidth and connectivity as well as access to devices,” says Zorair Asadour. “Betconstruct has gone to great lengths to understand the technological challenges operators face and has invested significantly to offer bespoke solutions.
“For instance, the most popular requests are in- shop solutions such as local streaming of virtual sports, kiosk and self-service betting terminals, comprehensive cashier and agent system solutions as well as solid mobile infrastructure. Local streaming is particularly worth mentioning as it is a strong business case to cut Internet bandwidth cost and slow connectivity.”
Favourites amongst African punters are football, horse racing, cricket and rugby as well as virtual sports particularly Virtual Football Leagues. Punters also like jackpot-based pool betting especially when it promises huge pay-outs with small minimum stakes.
“We don’t rush to embrace all trends. We value the African player and always work to provide
Favourites amongst African punters are football, horse
racing, cricket and rugby as well as virtual sports
particularly Virtual Football Leagues. Punters also like jackpot-based pool betting
especially when it promises huge pay-outs with small minimum stakes.
tailored and most reliable solutions. For example, we have recently struck a deal with Golden Race to provide their Virtual Sports, along with our Virtual Sports product, to our partners. We allow operators the freedom to choose and diversify their offerings,” says Zorair Asadour.
NEWSWIRE / INTERACTIVE /
247.COM P65
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