Reports AFRICA - KENYA Essential information: Kenya
Country Kenya Capital Nairobi
Total Area Population Median age Languages
569,140
sq.km 45,925,301 19.3 years
English (official), Kiswahili and other indigenous languages
Currency Kenyan shillings (KES)
Government type Presidential Republic Chief of State President Uhuru Kenyatta (since 2013)
Head of Government President Uhuru Kenyatta Cabinet Minister who is the leader of the largest party in parliament. Elections are every five years.
Sports Betting Permitted. Six operators Lottery Charity Sweepstake and Pambazuka
Online gaming Permitted No. Casinos Casino slots Casino tables
38 approx
1,798 approx 264 approx
Casino revenue KES2bn approx Total gaming revenue KES5bn approx
PricewaterhouseCoopers estimates that
Kenya’s gambling market should be earning the Kenya Revenue Authority somewhere in the region of KES500m annually in VAT and withholding taxes. It is said many casinos pay the withholding tax on behalf of clients so their punters can leave with their winnings intact. AGOK has filed a suit against the
controversial withholding tax saying “clauses affecting taxation of winnings are contradictory and not clear on who should in fact pay the tax.”
LOTTERY Te Kenya Charity Sweepstake is the main
national lottery operating in Kenya. It was founded in 1965 and offers nine instant WIN scratch cards and three draw based games – Lotto, Lucky3 and Kenno. It was created to help the nation develop and eradicate poverty and illiteracy and improve
health standards after independence. l Lotto – Tickets cost KES50 and players pick six numbers between one and 36. Draws are held every Saturday afternoon. Top winnings are KES1m.
l Lucky3 – Tickets cost between KES20 and KES250 and players pick any three numbers between zero and nine. Draws held Monday to Saturday daily. Top prize (match all three numbers) to win 400x the stake.
l Kenno - Tickets cost KES50 and players P54 NEWSWIRE / INTERACTIVE /
247.COM
choose between two and 10 numbers within the range of one to 60 with 12 numbers drawn daily. If players match 10 numbers they win KES500,000
l Scratch cards – Tere are nine different cards ranging from KES20 to KES200 for a card and they can be bought from kiosks and other outlets. Since its launch the Charity Sweepstake has
given away KES4.2bn in prizes and recently introduced mobile based games which were launched in 2015. Te company has more than 300 agents across Kenya and has donated KES742m to 4,600 charity projects since it began. Draw based games can be played via mobile phones via Mpresa and Airtel Money. In July this year a second national lottery was
launched called the Pambazuka National Lottery offering 6/49 game where players select six of 49 numbers via a single or combi ticket. Te draw is held on Wednesdays and Sundays and players can buy tickets via agents or via SMS or via SportPesa online. Tis lottery aims to donate revenue to
healthcare in Kenya and is open to anyone over the age of 18 with a jackpot starting at KES100m and two mini jackpots of KES10m each. Meanwhile MyLotto lottery is another lottery
option which is operated by Oxygen8 East Africa Limited. Oxygen8 Group is a global provider of integrated mobile solutions with
offices in 10 countries and operations in 20 countries and a turnover of around £90m. MyLotto (or Lotto Kenya as it is also known)
was launched in November 2015 and saw 2,180 winners in their first draw whilst the number of entrants grew by 300 percent in the first month of the Lotto. Players can choose numbers via SMS, via
Mpresa or online. Tey pick six numbers between one and 49 and a bonus number between one and 10. Top prizes reach KES100m and there are two draws a week on Wednesdays and Saturdays. One line costs KES50. Te lottery contributes to various
organisations and to date has committed over KES15m towards Kenya’s 2016 Olympic preparations. Only those living in Kenya can play and they
must have a verified Mpresa account and players have to be aged 18 years and over. Between 2000 and 2012 there was a big
increase in SMS based lotteries in Kenya. However there is a concern that little is being passed onto charitable causes and talk of many black market operations for some lotteries running and many opened then closed and some branched off into sports betting operations instead. For example the Shinda Smart 6969 was
halted by the government in 2011 and its licence revoked and they have been involved in legal
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