Burning bright, a fire of creativity
AmpTHIll-BASED award-winning full service creative consultancy Bonfire Creative Intelligence has retained its RAR+ Recommended Agency status in its second year on the scheme.
RAR+ is a source of key
information on companies from across the spectrum of marketing services that helps businesses and brands to quickly identify the right agencies for them and make well- informed choices. Uniquely, RAR+ measures a company’s level of customer satisfaction in key service areas.
Stephen Judge, Bonfire Founder
and Director, said of the achievement: “Retaining our status on the Recommended Agency Register is testament to the hard work of everyone at Bonfire and our clients. Nothing is more important to us than satisfied customers, so a big thank you goes out to all our clients that have rated us so far this year.” Each year RAR+ also compiles a list of the Top 100 Recommended Agencies in the UK, and in 2016, in its first year of taking part, Bonfire featured in the rankings. The Top
100 are announced every January and this list also factors in a number of other metrics such as financial stability on top of service ratings. Commenting further, Stephen
Judge added: “Schemes like RAR+ are incredibly important in helping to benchmark and promote the value of creativity and the effectiveness of good design for the benefit of the creative industry, its customers and the wider creative economy. With over 8000 agencies now listed the RAR+ register it is a reflection of the amount of talent out there, proving you don’t have to go to london, or other large cities,
to find a wealth of expertise needed to support in the growth of your business.” Founded in 2000, Bonfire CI is a
full service creative consultancy delivering highly effective integrated marketing, branding, design and advertising Services. The consultancy’s team of 30 works with leading brands such as Bosch, Charles Wells, Survival International, Greenpeace, Argos, Chad Valley, Fuji Film and Bedford modern School.
BEDFORDSHIRE Chamber of Commerce works to help businesses to save money, network and trade in the UK and overseas but these advantages were being lost in communication. The Chamber needed to be seen in a new light, as a facilitator, the ‘can do’ organisation that helps businesses to achieve more. It needed to rebrand and turned to the expertise of Bonfire CI. Analysis of a Chamber members survey in 2015 highlighted core strengths. “We developed a brand key, from which the future creative messaging strategy was built,” says Stephen. “The new brand essence, ‘Working together, achieving more’, provides a clear message that working with and alongside this peer network can empower business growth.” The rebrand is a combination of bite-sized facts and stats, vibrant graphics and clear messaging. The strategy is being rolled out via an advertising campaign, a mobile friendly website and brochure.
Contact Stephen Judge on 01525 841079, e-mail
stephen@bonfireci.com or visit
www.bonfireci.com.
Chartered Accountants, Tax and Business Advisers
Our Milton Keynes office has 35 years worth of experience and knowledge across sectors, so let MHA MacIntyre hudson look after your books.
We’ll help you operate more efficiently through our specialist knowledge of the sector and our understanding of the issues you face. We specialise in the following areas:
• Motor • Property and Construction •
Technology
• Manufacturing and Engineering • Corporate Finance
For more information contact Holly Brookes on 01908 662255 or email
holly.brookes@
mhllp.co.uk
www.macintyrehudson.co.uk
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