EBUSINESS
EBUSINESS CLUB COMMERCIAL COURSES
Email Marketing using MailChimp Date:
15 December
Location: Derby With a user base of over seven million, MailChimp is one of the most popular email marketing systems used by businesses today. Learn how to develop an effective email strategy to push your marketing and engage your recipients. Delegates will discover the key elements crucial to a high-quality, trustworthy email campaign.
Google Analytics – Advanced User Date:
20 December
Location: Nottingham Explore in-depth the advanced features available in Google Analytics. Delegates will discover how to improve website performance by making the best possible use of new Google Analytics functionality and the critical visitor data at your disposal to effectively optimise your digital marketing.
Twitter for Business Date:
19 January
Location: Leicester Unlock the full marketing potential of Twitter by getting better acquainted with some of its more advanced features. Delegates will learn how to improve the way Twitter can be used, from content creation and distribution to using highly effective third party apps.
Hootsuite Masterclass Date:
20 January
Location: Chesterfield One issue many business owners have is how to manage social media accounts and still find time for the day job. Hootsuite is one of the best tools to help truly manage your online social presence, yet many users only scratch the surface of what can be achieved.
Making the Most of LinkedIn Date:
27 January
Location: Chesterfield Discover the benefits of LinkedIn and generate valuable leads. Delegates will uncover a wealth of best practices in order to create a professional, effective profile. In addition, it will show how to use LinkedIn to discover new opportunities and do more business.
For more information about upcoming eBusiness Club events, visit
www.ebusinessclub.biz or get smart and use this QR code
The Chamber’s eBusiness Club looks at why it is so important for businesses to keep pace with an ever-evolving digital world.
On 3 November, the Chamber’s new President, Geoff Poyzer, announced the four key aspects of business that will provide the focal points for his year-long tenure. One of the four focal points is to help businesses to
keep up to date with the rapidly changing world of technology. Digital technology, in particular, is an area that has
developed at an incredible pace, so much so that the very definition of digital technology has evolved over time, with the Government’s 2016 Digital Skills for the UK Economy Report stating that:
‘We need to make sure tomorrow's workforce is leaving school or university with the digital skills that employers need’
‘‘The definition of digital skills has 'broadened' over time. The first definitions of computer or ICT literacy focused on technical, operational and procedural knowledge about computer use, while later definitions covered cognitive, attitudinal, social and emotional skills. Over time, a range of (sometimes partially) overlapping definitions, such as computer literacy, internet literacy, media literacy and digital literacy, has emerged.’’ Such advancement naturally provides an abundance
of opportunities for businesses, but it also comes with certain risks. One such risk is the apparent digital skills gap,
which, without a proactive approach, has the potential to damage the country’s productivity and competitiveness moving forward. That was very much the message from The Science
and Technology Committee back in June. Its report argued that: "While the Government is to
be commended for the actions taken so far... stubborn digital exclusion and systemic problems with digital education and training need to be addressed as a matter of urgency. "The UK leads Europe on tech, but we need to take
concerted action to avoid falling behind. We need to make sure tomorrow's workforce is leaving school or university with the digital skills that employers need.’’ The following statistics, which come from three
sources – the Government’s website, The House of Commons Report: Digital Skills Crisis and The Tinder Foundation: Economic Impact of Digital Skills and Inclusion – provide a telling look at the challenges and opportunities the UK, and the country’s business community, face from a digital technology perspective.
46 business network December 2016/January 2017
The three sources suggest that: • The digital skills gap costs the UK economy around £63bn a year in lost income
• 90% of new jobs require digital skills to some degree • 72% of employers are unwilling to interview candidates who do not have basic IT skills
• 12.6 million adults in the UK lack basic digital skills • 5.8 million have never used the internet at all • 72% of large companies are suffering tech skill gaps in the UK
• 22% of IT equipment in schools is ineffective • 49% of SMEs are suffering tech skill gaps in the UK
The final statistic will be of particular concern to SMEs but it’s an area that, fortunately, the Chamber’s eBusiness Club has a track record in addressing. With great digital training, specialist support,
strategic action planning workshops, digital consultancy and technology grant funding, it has everything businesses of all sectors and sizes need to understand, and use, all levels of advanced technology. The eBusiness Club is also set to lead on an ERDF-
funded Digital Business Growth Programme, delivering bespoke business support across Derbyshire, Nottinghamshire and Leicestershire. The upcoming Digital Business Growth Programme,
starting in January 2017, will see the eBusiness Club work with Derbyshire County Council, Nottinghamshire County Council and Leicestershire County Council.
For more information on the eBusiness Club and to register an interest in the Digital Business Growth Programme, visit
www.ebusinessclub.biz
eBUSINESS CLUB
As the leading provider of digital support in the East Midlands, the eBusiness Club offers workshops, funding advice and consultancy on all aspects of ICT and technology to improve business performance
The digital skills gap
Why it is it crucial that businesses do not get left behind
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