FOCUS FEATURE
The Institute of Fundraising has reported that 67% of people have donated to charity in the past year This has a knock-on effect for all subsequent fundraising
opportunities, from corporate sponsorship to charitable donations from individuals. It also affects a not-for-profit organisation’s ability to recruit, with those who would previously have been volunteers now looking to secure paid part-time or even full-time employment. This means that, ironically, while charities face a squeeze
on both central funding as well as communities and individuals able to support them, the requirement for their services continue to increase. This is highlighted by the IoF when it suggests that ‘70% of
charities expect an increase in demand for their services over the next 12 months, and with reducing public funding set to continue, charities are having to explore new fundraising options over the coming year to remain sustainable.’ To put this into context, a 2014 ACEVO Charity Leaders
Network survey suggested that ‘88% of charities surveyed experienced a rise in demand for their services and 89% envisaged that demand rising again next year. But less than a third – only 32% – felt confident that they would be able to meet this demand.’
It’s led to what respondents to an IoF and PwC-led
report have described as a ‘perfect storm’ of increased demand for services and a reduction in funding.’ Sticking with PwC, it summarises the current challenges
facing charities well in its A time for more change? Allowing charities to be fit for the future report, stating: “Charities were in danger of becoming the forgotten casualty of the economic downturn, with focus firmly on the public and private sectors. Now, as we see signs of economic recovery, the pressure on charities continues but this time as a result of austerity measures and an increased demand for services.” Not only does this mean that charities are now vying for
money from a vastly reduced pot, they’re having to be increasingly innovative, strategic and, essentially, competitive. In August this year, the Scottish government launched its
Evaluation of the Children, Young People & Families Early Intervention and Adult Learning & Empowering Communities Fund - Baseline Report, which made interesting reading. In it, an unnamed organisation states that: "There
is enormous tension within the sector, between business network December 2016/January 2017 31
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