Hot Tub & Swim Spa Scene MARKET REVIEW
A Lotta Bottle
2016 looks to be a boom year for UK hot tub and spa businesses. Increasing demand, improved customer awareness and a favourable economy mean the sector is expanding with new products and a greater than ever customer base. Jane Veysey, co-owner of leading retailer All Swim says the
fi rst six months of 2016 were the best six months since the business started trading 46 years ago.
Jane estimates her sales are 28% up on the same period last year: “If I knew why; I’d bottle it!”
She continues:” Hot tubs are really on trend at the moment.
Jane Herbert reports on a record-breaking year for hot tub sellers… ABOVE: Most hot tub purchases are driven by social and relaxation needs but the health and wellness market is growing. Pic: Vita Spa.
They are almost becoming the norm for a lot of families. “People are more confi dent to spend money these days and are spending more time at home. “Also, customers that fi rst bought a tub from us 10-15 years ago, are returning to purchase a new model with all the extra features.”
Recent sales have also been boosted by the growth in swim spas. Swim spas used to account for 5% of All Swim’s tub sales; now the fi gure is closer to 18%. Jane explains: “We are seeing a big growth in dual temperature
ABOVE: Dual temperature swim spas are big news this year. The top of the range Catalina Olympic from All Swim.
20 Hot Tub & Swim Spa Scene MARKET REVIEW
ABOVE: Swim Spas are the fastest growing sector of the industry. Pic: Marquis ATV.
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