Swimming Pool Scene PUBLIC POOLS
ABOVE: Over the last six months, the number of people heading to the pool at least once a month has risen by more than 50,000 to over four million. Pic: Fusion Lifestyle.
Swimming is recognised as a particularly positive physical activity which has positively impacted on potential swimming pool market.”
Tim continues: “A trend that can influence the operation of public pools negatively would be the broader austerity agenda. In some cases, Local Authorities can no longer afford to subsidise the cost of public pools which places a financial pressure on the council or operators who enter into agreements to take over the costs.” With the outsourcing of local authority leisure provision, there has been a change in the operating model. Rather than static delivery, there has been a shift to a pool programme that is reviewed and updated regularly to help to meet the demands of the community. By taking the lead on programming, operators are now able to maximise the potential of the water space available
to provide a range of aquatic activities to offset the costs of pool operation.
NEXT GENERATION
Despite swimming being one of the most popular sports, ASA figures show that one in five adults are unable to swim. One of the challenges for the leisure management sector is to engage with these adults and encourage them to realise that it is never too late to learn to swim in order to ensure that the next generation of children don’t miss out.
“Leisure providers need to ensure that they continue to invest in their swimming facilities, offering access to pools, keeping changing and pool areas clean, separating areas of the pool for adult swim or family swim, providing a varied timetable and giving access to hairdryers, lockers etc. If the swimming experience is convenient and
Doors Open At Crewe’s New Lifestyle Centre
Cheshire East Council’s £15m state-of-the-art lifestyle centre opened its doors to the public in April giving the people of Crewe the most modern combined leisure and community amenity in the county.
The concept of the Lifestyle Centre is to bring the community together with a facility which enables more efficient delivery of services, whilst also facilitating regeneration within Crewe. The centre boasts a 25m eight-lane main pool, which meets local competition standards. The learner pool is 17m x 8m and both have disability access entry and exit lifts. The Crewe Lifestyle Centre project began in August
2014 with collaboration from Keir Construction, Pozzoni Architect Ltd, Cheshire East Council and Everybody Sport and Recreation. The site replaced several outdated pre-war buildings in the town such as the Flag Lane swimming baths
and other old community-focused buildings, which became costly to run and were no longer fit for purpose.
ABOVE: The new Crewe Lifestyle Centre boasts a 25m eight-lane main pool . Swimming Pool Scene PUBLIC POOLS 37
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