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Vegas a Lucky Gamble for 2016 Convention Tracks


Vegas a Lucky Gamble for the 2016 NATM Convention By Kendra Ansley, NATM Assistant Director


The 28th NATM Convention and Trade Show was a great success with 983 attendees, 250 booths and 191 exhibitors. This year, NATM introduced a Speed Networking event which received rave reviews and will be brought back for 2017, a packed newcomer orientation, multiple educational workshops and a busy trade show floor. Hoping to continue the momentum, NATM is bringing the Convention & Trade Show back to Orlando and will host at Disney’s Coronado Springs Feb. 15-17, 2017.


In order to host at a top notch, high-quality, resort style convention location on the East Coast, room rates will be higher compared to the bargain prices that Las Vegas offered this February. Located closest to Disney’s Animal Kingdom, the Coronado Springs is a full- service hotel with the amenities that NATM Members are looking for: shuttle services to and from the airport, Disney Springs, world famous parks, concierge services for companies wishing to host meetings onsite, complimentary Wi-Fi and parking, a modernized bar for unofficial networking amongst NATM attendees, and family friendly activities onsite including an aquatic area with waterslide. With these excellent additions and improved quality, NATM negotiated the low room rate of $159 for members.


While this area is world famous for its family oriented theme parks, Disney has focused on catering to a more mature adult audience with its newly established Disney Springs (formerly Downtown Disney) which offers upscale dining, shops, as well as multiple golf courses in the surrounding area. For those NATM members traveling with families, Disney continues to offer a top- notch vacation experience for all ages.


The 2016 show saw a 35 percent increase in trailer manufacturing attendees over 2015 thanks to the Early Bird registrations that started as low as $100 and the Beginners Luck promotion which gave two free full registrations to all first time trailer manufacturing attendees or those members who had not been to a show in 10 years.


80 March/April 2016


Supplier Members exhibit at the NATM Trade Show in order to meet with trailer manufacturers who are both potential and current customers. In order to ensure that suppliers are continuing to meet new potential customers, the 2017 booth rates have increased $100 per 10’ x 10’ space. This additional revenue created is earmarked specifically for incentives such as the Beginners Luck and Early Bird promotions aimed at bringing more trailer manufacturers to the show. The small increase in booth rates will help cover the cost of offering low or free rates to trailer manufacturers, which helps pull in new attendees along with keeping in trend with excellent education, events and more. This small investment will mean greater returns for exhibitors.


The newly added Speed Networking event this year gave exhibitors and trailer manufacturers a chance to meet one-on-one in a high speed, informal, comfortable atmosphere.


Manufacturers and suppliers were organized into different meetings based on the needs of each party. This event allowed for 180 one-on-one meetings to take place. With both suppliers and trailer manufacturers giving the event great reviews and a number of them asking to attend again in 2017, NATM has already hired the same facilitators and begun discussions on how to make the event even more fruitful next year. The event will again be hosted on the Wednesday of NATM’s convention, participation is free, and supplier participation will still be limited to exhibitors to enhance the value of their investment.


Trailer manufacturers were enthusiastic about the 2016 show and the exceptional educational opportunities. The convention and education committees are already hard at work on the 2017 show. Further, NATM will again offer discounted early bird registrations as low as $100 for trailer manufacturers beginning in September. More information on the 2017 show will be arriving in inboxes in the coming months, including information on great deals and improved events.


www.NATM.com


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