NATM Strategic Plan Tracks


1. PM: Hire a Membership Director no later than fall of 2016.


• Tactic: Develop a plan for contact between conventions including frequency of contact; may include webinars.


1. PM: Contact with members at least three times annually unrelated to an ask for dues, or other regularly scheduled contact.


• Tactic: Survey members and non-members to find value or lack of value; develop new benefits based on feedback.


1. PM: Annual member satisfaction surveys, reporting results with charts and graphics.


2. PM: Annual development of benefits based on results. • Tactic: Develop a plan for incentivizing engagement.


1. PM: One new incentive per year based on membership type.


2. (Note: Explore the feasibility of developing an automatic membership renewal incentive.)


• Tactic: Develop a communication matrix and plan for targeting members with specific benefits and services.


1. PM: By December of 2016 develop a matrix and plan for targeting members. (Note: Goal for new Membership Director within the first six months of hire date.)


2. PM: Track responses for effectiveness and revise annually as needed.


Goal #3: Industry Voice - Develop relationships with key legislative and regulatory decision makers to advocate for the light- and medium-duty trailer manufacturing industry.


Strategy: Regularly demonstrate to legislators, NATM’s commitment and efforts to educate end-users about safety issues.


• Tactic: Increase the number of participates in government affairs initiatives.


1. PM: Increase the number of attendees participating in hill visits.


2. PM: Increase the number of members participating in outreach (phone calls, communications, etc.)


Strategy: Widen scope of government outreach to include more state and national agencies.


www.NATM.com


• Tactic: Develop materials for distribution. 1. PM: Distribute materials twice a year.


• Tactic: Develop a list of key agencies and organizations and review annually.


1. PM: Create the list by April 2016.


Strategy: Become the primary source for compliance with legislators, NHTSA, FMCSA, SAE and other agencies.


• Tactic: Continue to build relationships with agencies.


1. PM: Meet with at least one stakeholder/agency quarterly.


2. PM: Log contact information from government agencies and evaluate effectiveness of communications.


Strategy: Expand focus on state legislators/locals in the anticipation that they may become members of Congress.


• Tactic: Plant visits, conversations, photo ops. 1. PM: Schedule two local legislator plant tours in 2016.


2. PM: Schedule four local legislator plant tours for 2017.


• Tactic: Involve local and state legislators in regional manufacturing day activities.


1. PM: Invite membership to participate with a goal of five new participants per year.


Strategy: Recruit more attendees for hill visits.


• Tactic: Increase participation with members from more districts. Identify key legislators and match key constituent members.


1. PM: Increase participation by five participants per year.


2. PM: New participants should be from at least two districts not currently represented by attendees.


3. PM: Develop a recruiting plan by October of the preceeding year and begin recruiting by November.


4. PM: Secure and use testimonials from previous participants as part of the recruiting plan.


• Tactic: Initiate personal phone calls, letters and other forms of communication to increase participation.


March/April 2016 21


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